By Integrated Marketing Platform | September 17, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why your affiliate program needs to be marketed like a brand
How much care and attention are you spending on marketing your affiliate program? Full Story: The Drum
How to Create Custom Promotional Products
During the current technological times, companies are fast to dismiss the benefits of promotional items. Full Story: BOSS Magazine
Why Conversational Marketing Is Perfect For Your Tech Business
Even with the evolution of technology, people are still having conversations. Full Story: Forbes
How To Improve Your Business Online | Useful Tips
If you do not understand how to improve your site or your social networks represent your business, chick this post out. Here are 10 tips on how to improve your business online. Full Story: Armenian Reporter
How to Nail Your Content Marketing Strategy: Part 2
Promoting branded content is more than just creating a blog post and sharing it on social media. Full Story: Business 2 Community
Steps to Create an Effective Content Marketing Plan
Having an unplanned business, it will eventually fail. It’s not true that running a business without understanding your objectives and actions can be done. Full Story: The Union Journal
10 Words to Avoid From Your Content Marketing Vocabulary
They are just like nails on a chalkboard, they indicate a bad image every time you hear or read them. Unluckily, you hear and read them a lot, and you cringe every time. Full Story: The Union Journal
What will Stop the Dip in Retail Sales During the COVID-19 Pandemic?
Even fast-food is not selling like it used to in the Pre-COVID days — that’s the kind of challenge we are witnessing in retail sales. Full Story: MarTech Series
SOCIAL MEDIA
Using Social Media to help us, not hurt us.
How to turn your relationship with social media from a soul-sucking nightmare into a positive and worthwhile use of time. Full Story: uscannenbergmedia.com
COVID-19 is changing how, why and how much we’re using social media
With social media use soaring, retailers must give followers and customers seamless ways to buy and create engaging, exciting social media content. Full Story: Digital Commerce 360
A Small Business Guide to Facebook Shops
Facebook is making a bigger push on the eCommerce front with the introduction of dedicated shops on both Facebook and Instagram. Full Story: Social Media Today
Social Media: From Then to Now
Social media consumes everyday life, especially with most people stuck in the house all day, away from friends and family. Full Story: Aztec Press
SEARCH ENGINE
How to Write SEO Friendly Title Tags: Guide & Best Practices
Titles are considered the most important thing in SEO. However, it’s very significant to put your keywords inside the title, it is not always that easy to write an SEO friendly title tags though. Full Story: The Union Journal
3 Proven Strategies to Building Backlinks
Building backlinks is one of the best SEO strategies you can implement. Full Story: Business 2 Community
Small Businesses Typically Overspend on Marketing
Don’t Forget SEO. With so many other methods of getting in contact with an audience, many businesses overlook the idea of SEO. Full Story: Influencive
Developing essential SEO strategy in a COVID-19 world
With COVID-19 creating the need for virtual workforces and consumer shopping becoming increasingly mobile, it is essential to have an SEO strategy. Add expert resources to your arsenal, like the Beginner’s Guide to SEO. thearkansas100.com
MOBILE MARKETING
Digital advertising must evolve to meet the needs of the consumer
Mobile Marketing: The media and marketing landscape is looking remarkably different today than it was 12 months ago – do you anticipate the changes are here to stay? Full Story: MobileMarketing Magazine
Mobile messengers expose billions of users to privacy attacks
Popular mobile messengers expose personal data via discovery services that allow users to find contacts based on phone numbers from their address book, according to researchers. Full Story: Help Net Security
How ‘Pandenomics’ Will Drive Mobile Check Deposits
“Pandenomics” may usher in a new age for mobile check capture and deposits. Full Story: pymnts.com
How Artificial Intelligence is Evolving Mobile Marketing
Marketers are using artificial intelligence so that they can redefine mobile marketing and seamlessly reach out to the customers. Full Story: Marketing Tech Outlook
DIGITAL SIGNAGE/ SCREEN MEDIA
LG launches micro LED digital signage
LG has launched its Magnit micro LED digital signage, featuring LG’s black coating display technology alongside a block-assembly design. Full Story: InAVate
How Digital Signage Can Maximize Your Off-Premises Game
Digital signage used to be an expensive, luxury item. Now it’s table stakes. Full Story: QSR magazine
EMAIL MARKETING
Email Marketing for Self-Storage Operations: Cost-Effective, Productive, Promotional
Even with all the new marketing platforms that have come on the market in recent years, email continues to be a great option to help self-storage operators communicate with customers and promote their business. Full Story: Inside Self-Storage
6 Killer Tips to Get Your Email Marketing Campaigns Noticed is good
If you are strategizing your marketing mix, the most essential factor is emails. Full Story: Promotion World
E-COMMERCE
Debunking the Top 3 misconceptions around B2B ecommerce
COVID-19 has disrupted the way businesses operate. Those that hadn’t already prioritized ecommerce are falling behind and looking to digitize their sales process for the first time. Full Story: Digital Commerce 360
Getting Your B2B Team on the Digital Train
The pandemic has accelerated the digital transformation of many B2B companies. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Three tips for managing a PR team
The world of public relations operates at a breakneck pace, making it crucial that your PR team is constantly on the ball. Full Story: Media Update
From Typewriters To Tablets: The Evolution Of PR
Consider how much business has changed in the last six months. Before the Covid-19 pandemic, the “Zoom call” was not particularly well known. Full Story: Forbes
MARKET RESEARCH
Online holiday sales to surge 25-35%
Deloitte forecasts ecommerce holiday sales will rocket past last year’s 13.6% growth, while total retail holiday sales will increase a modest 1%-1.5%. Full Story: Digital Commerce 360
Your new business plan: Being ready for anything
If you want to survive, let alone thrive in a post-pandemic world, it’s time to put your business continuity plan under the microscope. Full Story: SmartCompany.com.au
WEB DEVELOPMENT
Here’s how to boost web traffic in 2020
Any frequent user of the world wide web knows that it’s a rabbit hole. You can log in to your computer and emerge two hours later, having surfed through hundreds of web pages in a single sitting. Full Story: AZ Big Media
The Top 50 Programming Languages to Learn Coding
Which language best suites you? Explore the list of 50 programming languages. Full Story: Analytics Insight
MARKETING AUTOMATION
Automating your marketing processes enables you to reduce the time your team spends on repetitive, low-value tasks, improve customer engagement across multiple channels, and ultimately, get a better return on investment from your spending. Full Story: Bizcommunity.com
How to Get Started With Account-Based Marketing in 8 Steps
Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Full Story: KoMarketing Associates
ANALYTICS & BUSINESS INTELLIGENCE
Examining Top Data Analytics Firms in the 2020 Forbes Cloud 100
The 2020 Forbes Cloud 100 recognizes the best private cloud companies in the world. Full Story: Solutions Review
COULD AI CHATBOTS BE THE FUTURE OF BUSINESS-TO-CUSTOMER COMMUNICATIONS?
Artificial intelligence is one of the most talked-about technologies of the 21st century. Helping to automate and simplify time-intensive or complicated tasks that have traditionally been taken care of by workers, it’s often considered to still be in its infancy. Full Story: Analytics Insight
BRANDING AND DESIGN
Why Graphic Design Is Important In Digital Marketing
If you’re not consisting of visual material in your digital marketing, you’re missing out on a big possibility for improving outcomes. Full Story: Armenian Reporter
3 ways to achieve brand-led sustainability change
Covid-19 has had a devastating effect on health, business and economies, but it has also made us reassess and reprioritise in more positive ways. Full Story: The Drum
VOICE STRATEGIES
Sensory introduces AI-driven voice assistant for QSR kiosks
In addition to using automatic speech recognition and natural language understanding to translate speech to text, the kiosks also collect biometric data and can analyze the customer’s voice data for demographic information to make personalized recommendations and upsell. Full Story: Kiosk Marketplace
Voice Search Content Marketing: Should You Prioritize Alexa, Siri—or Neither?
In the near future, voice search is expected to overtake browser-based searches as the primary method of conducting searches via mobile devices. Full Story: Skyword