By Integrated Marketing Platform | August 07, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Understanding channel capability for better digital marketing strategy
Fundamental to creating any digital marketing strategy is a firm understanding of what it is that channels do and who they can reach. Full Story: The Drum
7 Ways Blogging Boosts Your Business
It’s impossible to overstate the importance of content marketing, and now more than ever, most business websites concentrate significant, sustained effort to turn out high-quality, shareable content across multiple platforms. Full Story: Business 2 Community
Your ultimate marketing survival strategy for the recruitment industry
As the majority of the South African workforce instantly became remote, businesses that had never managed a dispersed team were now thrown in the deep end, leaving financial strains on both employers and employees. Full Story: The Media Online
Have you ever phoned someone – let’s say a colleague or even a client – and their three-year old child unexpectedly answers the phone? Full Story: Business 2 Community
Top 4 strategies B2Bers can use to improve 2020 revenue
Though ecommerce is booming for many merchants online, the overall retail space has had a rough 2020 due to the Coronavirus pandemic and increasing worry from many consumers. Full Story: BizReport
Should You Be Running Ads And Marketing During A Pandemic?
So many factors come into play, making it difficult to know when to spend and where, as well as how to handle the delicate social and business environment. Full Story: Forbes
Six ‘New Normal’ Marketing Tips for Reopening Businesses
How many times have you heard it? Full Story: MarketingProfs.com
Content Conversations: Align Content To Marketing Goals To Maximise ROI
Marketers fret endlessly about content – moving it, mobilising it, measuring it, and managing it, but they seem to spend much less time discussing the content itself. Full Story: Which-50
SOCIAL MEDIA
5 Things to Look for in a Social Media Manager
Wendy’s, KFC, Oreos and other big-name brands have seen enormous results by investing in expert social media managers. Full Story: CMSWire
Why It Is Important to Be Present on Social Media – Perspective
Just about every day, I scroll through my social media feed, checking out my friends’ photos, following companies I like, and reading posts from my favorite news outlets. Full Story: The Daily Cardinal
This Wild 2020 Has Changed Our Social Media Habits, Research Finds
Browsing social media feels a little different these days. Full Story: mindbodygreen.com
7 Reasons to Include Animals in Your Social Media Posts
Many people love to put their pets on social media. And it makes sense, after all we love our little furry friends dearly. Full Story: Digital Information World
SEARCH ENGINE
How to Make SEO Audit Yourself: Guide for Beginner Business Owners
SEO audit of a website is an effective way to identify internal and external errors in its work, as well as to reveal the hidden potential of a resource for further promotion. Full Story: FinSMEs
How to Build & Scale a Program for Global SEO Success
Looking to build an enterprise SEO program that can scale globally? Read this to learn how to get your organization’s international SEO strategy in place. Full Story: Search Engine Journal
5 Best Search Engine Optimization (SEO) Tools
Organic search refers to how your visitors get to your site based on their queries on search engines (most frequently Google – >90% of searches). Full Story: Business 2 Community
How to Plan SEO for Featured Snippets and Improve Your Customer Experience
Remember playing an old video game and getting excited when you gained an extra life or bonus points? Well, featured snippets in search engines are the “power up” bonuses SEO strategists need for smart search engine optimization. Full Story: CMSWire
MOBILE MARKETING
HOW TO CREATE MESSENGER ROOMS VIA WHATSAPP MOBILE APP, DESKTOP APP OR WEB
Due to the growing demand for video calling platforms during the Coronavirus pandemic, Facebook introduced Messenger Rooms for users. Full Story: Firstpost
Why Your Firm Needs a Mobile App Today
Always choose the experienced Mobile app development company, since the quality of application decides its effectiveness. Full Story: Legal Reader
What is the Future of On-Demand eCommerce Mobile Apps: Explore Everything to Know About it!
Nowadays all the businesses are heading towards digitalization, the mobile app has become an essential part of the business ecosystem. Full Story: YourStory.com
US Mobile Ad Spending Will Manage to Grow in 2020
With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Full Story: eMarketer
DIGITAL SIGNAGE/ SCREEN MEDIA
Lessons Learned by a Digital Signage Manufacturer During COVID-19
To say that the coronavirus pandemic has caused problems for the digital signage industry would be an understatement. Full Story: rAVe [PUBS]
US Digital Out-of-Home Ad Spending 2020
US out-of-home (OOH) ad spending was growing steadily prior to the pandemic. Full Story: eMarketer
EMAIL MARKETING
Want To Increase Your Email Open Rates? Follow These Six Rules
Email open rate is one of the key metrics used to gauge the success of your business’s email marketing campaigns. Full Story: Forbes
Why You Should Use Email Marketing Newsletters
Email Marketing Newsletters in freelancing is a kind of promotion. Full Story: Union Journal
E-COMMERCE
4 Ways to Use Personalization to Grow Your Ecommerce Website
Do you want to take your online store to the next level and become a globally recognized brand? Full Story: Business 2 Community
3 Steps to Optimize Payments for Global Conversions
Payment optimization is just one small part of a successful global ecommerce strategy for brands looking to break into new markets around the world. Full Story: DigitalCommerce360
PUBLIC RELATIONS
Five tips for running a campaign on zero (or near-zero) budget
As a communications professional in the public sector, it’s not unusual for me to be asked to take a problem, find a solution, plan a campaign and make sure it’s successful with zero pounds to spare. Full Story: PR Week
13 Ways Communications Professionals Undercut Themselves
Within a corporate environment, the most critical group of people are usually the C-suite executives. Full Story: Forbes
MARKET RESEARCH
DIY Market Research Soars as Marketing Budgets Decline due to COVID-19 Pandemic
70% of market research professionals say they are likely to transition to more DIY tools in the next year. Full Story: GlobeNewswire
Other Market Research Report Analysis And Forecasts To 2026
The Global Other Market report by IndustryGrowthInsights.com provides a detailed analysis of the area marketplace expanding; Full Story: Market Research Posts
WEB DEVELOPMENT
Web Development: Fundamentals and Tools in 2020
Web development has been constantly evolving from the early 90s and web pages were once a compendium of sober text fields. Today, the expensive presentation of multimedia content has a privileged place. Full Story: IMC Grupo
How to Tell a Story With Your Website
That’s how long you have to grab your website visitor’s attention before distractions start to take over. Full Story: Business 2 Community
MARKETING AUTOMATION
Artificial Intelligence in Retail: A Step Towards Better Customer Satisfaction
The planning, marketing strategy, and execution for such sales require a year-long process. Full Story: Analytics Insight
Salesforce: Data Will Drive Marketing Agendas In Times Of Uncertainty
In addition to 5G, marketers in the UK also expect that expanded online populations and new regulations will bring transformational impacts by 2030, the Salesforce report finds. Full Story: E3zine.com
ANALYTICS & BUSINESS INTELLIGENCE
Why should Enterprises Invest in Marketing Analytics Data
Marketing- The way legacy processes perceived it has come along a long way. Full Story: Analytics Insight
How to Create a KPI Dashboard on Google Data Studio Using Templates
If you work for a marketing agency, and whether it’s with paid ads, SEO, social media, email marketing, or web analytics, you must have faced the task of creating client reports or dashboards. Full Story: Business 2 Community
BRANDING AND DESIGN
Here’s why branding is crucial while scaling a startup
A majority of startups often make the mistake of obsessing over their products but turn a blind eye to their branding, which is crucial to long-term success. Full Story: YourStory.com
10 Personal Branding Tools That Will Help Your Strategy
Tools are part of our every day lives — whether it’s the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. Full Story: Business 2 Community
VOICE STRATEGIES
How Google Can Give Samsung a Brain
It turns out that making a digital voice assistant people actually want to use is really hard work. That’s good news for Google, and kick in the rear for everyone else. Full Story: TheStreet
Ask Alexa: our weekly take on the best commands, tips, tricks and Skills
Alexa’s become smart enough to constantly surprise us – you’re spoiled for choice when it comes to questions it can comfortably answer, and Amazon is updating it with new features so often it’s difficult to keep up. Full Story: Which?