By Integrated Marketing Platform | July 20, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Ways to Revamp Your Digital Marketing Strategy
Are you looking to re-energize your marketing ideas? Then you need to invest in digital marketing. Full Story: NuWire Investor
10 Signs Your Digital Marketing Strategy Needs an Overhaul
Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list. Full Story: Search Engine Journal
Digital Transformation: Guide To Grow Your Business With Innovation
Digital transformation explains the integration of innovative digital technologies that implement fundamental changes in how the business functions. Full Story: The Future of Things
How Content Can Drive Marketing Success in Lean Times: 5 Tips
Are your marketing activities struggling to gain traction? These five tips can help you make the most of content to drive more success. Full Story: Search Engine Journal
What’s the difference between marketing and sales?
It’s common to hear “marketing” and “sales” used interchangeably. Full Story: Herald Palladium
Five Core Tactics To Optimize Your Marketing Mix
Most of us are digital creatures today. It seems we’re always plugged into some sort of communications designed to inform, entertain and motivate us. Full Story: Forbes
Marketing interrupted – marketing and brand building in a new world
The past few months have been a time of great uncertainty and fluidity, given that no -one alive today has ever had to deal with a global pandemic. Full Story: Business Day
How businesses can ensure maximum output from performance marketing
Digital Marketing has been around long enough for brands to adopt it into their business models immediately. However, one thing that almost always goes amiss in strategies is what the industry has termed as “performance marketing”. Full Story: Financial Express
SOCIAL MEDIA
Useful Tips To Build Your Social Media Marketing Strategy
Social media is an incredible tool that has allowed billions of people all over the world to connect with others and stay updated on the world. Full Story: CoFounder Magazine
The Secrets To Efficient Social Media Marketing
It’s 2020. The whole world is online. Full Story: Total Food Service
How To Get Your Talent To Engage In Your Social Media Strategy
According to LinkedIn, only 3% of employees share company content with their community, yet they’re responsible for a 30% increase in social actions (likes, comments and shares) of the content they share. Full Story: Forbes
How can I use social media to boost my business’s sales? Instagram influencers share their tips
I run a small jewellery business and am used to using Instagram and other social channels to market my pieces. Full Story: This is Money
SEARCH ENGINE
SEO on Amazon is similar to regular SEO. Amazon SEO is basically the optimization of your listings on Amazon’s Marketplace to make your products stand out from the crowd, and therefore, earn yourself more orders and profit. Full Story: Programming Insider
How to Evaluate Content Length in an SEO Audit
Thin content and how content is organized sitewide are some of the factors that can impact rankings. Learn more about content-related audit items here. Full Story: Search Engine Journal
Would you pay for an ad-free search engine?
Google’s dominant brand of web search has been one of the few constants on the World Wide Web over the past couple of decades. Full Story: Android Authority
How to Check for Duplicate Content During an SEO Audit
Identifying duplicate content issues is a crucial part of your SEO audit. Here’s what you need to check for and how to do it. Full Story: Search Engine Journal
MOBILE MARKETING
Today, in the Smartphone era, whether iOS or Android, we are looking for the best applications to develop on our phone, which can help us with things in our routine life and are best in use for entertainment purposes. Full Story: Promotion World
Is your mobile failing? So you can find out what’s wrong with him
Through hidden codes and third-party apps you can discover what failures your mobile is suffering. Full Story: Explica
10 Technological Developments in Mobile Displays
In a decade, there has been a lot of changes in the mobile industry. Full Story: TechiExpert.com
Mobile payments increase: How it works, tips
In addition, NFC technology also reached classic cards, which equipped with an NFC chip allow you to pay the same as with your mobile: bringing them closer to the POS but without having to swipe them. Full Story: Somag News
DIGITAL SIGNAGE/ SCREEN MEDIA
What’s the deal with digital signage connectivity?
When it comes to digital signage, one of the most often overlooked components is connectivity. Full Story: Digital Signage Today
Top 3 Trends to Reinvent Digital Signage
The future of digital signage is continuously evolving; thus, staying on top of the digital signage market is more critical than ever. Full Story: CIOReview
EMAIL MARKETING
How email can help achieve stability in a turbulent eCommerce market
Online retail in general was hit hard by the lockdown in March, with volatile performance week-on-week and the hardest-hit eCommerce verticals suffering an average 30% drop in conversions and a 15% slump in revenues. Full Story: Essential Retail
Five Effective Strategies For Growing Your Retail Business
It’s no secret that the retail industry has gone through massive changes in recent years. Full Story: Forbes
E-COMMERCE
Live Streaming Connects with Pandemic-driven Consumers
Small and mid-sized ecommerce businesses can use live streaming to sell like QVC and HSN, introducing and demonstrating products as well as providing helpful content. Full Story: Practical Ecommerce
What Kind of Content Should Your eCommerce Site Have?
In theory, content marketing for your eCommerce websites sounds promising and easy. You may even brush it off. How difficult would it be to come up with great content for your website? Full Story: Chicago Evening Post
PUBLIC RELATIONS
10 Questions To Ask Before Creating A Franchise PR RFP
At 919 Marketing, we’ve received our share of RFPs over the years. They run the gamut from being very generic and cookie-cutter to being overly granular and verbose. Full Story: Forbes
Stronger PR reporting is hidden in keyword data
It used to be that a splashy media hit in Men’s Journal kept our clients happy for the remainder of a quarter. That was in 2009. Full Story: PR Daily
MARKET RESEARCH
DIY Market Research Soars as Marketing Budgets Decline due to COVID-19 Pandemic
SurveyMonkey study finds that organizations are flocking to do-it-yourself market research tools, even as the COVID-19 pandemic drives cuts to marketing budgets. Full Story: MarTech Series
Research shows how businesses can win more customers, influence your friends
Companies typically offer incentives directly to customers who refer friends. Google Apps, for instance, offers customers $15 for each new friend they recruit. Full Story: Washington University in St. Louis Newsroom
WEB DEVELOPMENT
12 Risks To Avoid During E-Commerce Website Development
There are some severe threats that you have to evaluate before launching your e-commerce business online. Full Story: HostReview.com
The most common WordPress website mistakes and how to fix them
WordPress makes it easy for anyone to build a website, even those who have never built one before. Full Story: Tom’s Guide
MARKETING AUTOMATION
How marketers can leverage AI to improve search marketing
As more channels open up for consumers to find products and services the harder it is for merchants and brands to get the right message to the right person at the right time. Full Story: BizReport
Top Key AI Trends To Watch Out For In 2020
It’s not known to many that Artificial Intelligence (AI) was discovered several years ago. Full Story: Express Computer
ANALYTICS & BUSINESS INTELLIGENCE
Build, Buy Or Partner? Tips For Creating A Strong Multi-Unit Marketing Presence
Developing strategic marketing plans can often be complex endeavors for any business, regardless of industry or category. Full Story: Forbes
Data analytics aiding businesses in Covid-19 survival, says Sisense study
Nobody likes uncertainty, but the novel coronavirus situation is a black swan event, its impact unexpected and still largely unpredictable, nearly six months into it. Full Story: Information Age
BRANDING AND DESIGN
Learn From the Masters: Why Apple’s Branding Works
For a lot of companies, branding is an integral element of success. A brand is a complex system with many moving parts. Full Story: Business 2 Community
Why Graphic Design Is Important In Digital Marketing
If you’re not including visual content in your digital marketing, you’re missing a huge chance for getting better results. Full Story: Digital Market News
VOICE STRATEGIES
Best Smart Home Devices You Don’t Want to Miss
Smart home devices are becoming more impressive and exhaustive than ever. Using a smart system is no longer limited to asking Alexa to search for the meaning of a word on your behalf. Full Story: Robots.net
Is Voice The Ultimate Touchless Payments Experience?
Voice technology was already on the rise long before the global pandemic broke out, with a steadily increasing share of consumers using voice assistants like Siri or Alexa to shop, listen to music, find recipes and more. Full Story: pymnts.com