By Integrated Marketing Platform | May 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Tips For Quickly Adjusting Your Online Marketing Strategy
When faced with a crisis or challenge, a business may be forced to come up with new ways to market its products and services, almost overnight. Full Story: Forbes
Google COVID-19 Marketing Strategy Playbook
Google has released a COVID-19 Marketing Playbook. Full Story: Search Engine Journal
What Are the Advantages of a Marketing Strategy?
For a business to be successful, it needs to draw in a healthy number of customers. Full Story: The Realtime Report
How To Choose KPIs For Your Digital Marketing Strategies
Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Full Story: Forbes
Four Things That Always Remain Consistent In Digital Marketing Strategies
No matter the times we are facing, there are four key things that will remain consistent and, if used properly, will result in a positive overall return on investment: people, process, tactics and technology. Full Story: Forbes
How To Adapt Your Marketing Strategy To The Current Market
Over the past few weeks, I have been struck by founders pulling marketing and advertising spend due to COVID-19. Full Story: Forbes
The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment
For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. Full Story: MarketingProfs
Time to take stock of your digital marketing strategy
The effect of Covid-19 on consumer confidence has been dramatic – and new research from Mapp suggests it will be felt for some time to come. Full Story: Retail Week
SOCIAL MEDIA
Four Ways Restaurants Can Use Social Media To Survive An Emergency
During this pandemic, governments have put cities on lockdown to contain the growth of the outbreak. Full Story: Forbes
The Best Times to Post on Social Media During COVID-19
But since then, a lot has changed. The COVID-19 lockdowns have lead to massive increases in social platform usage, and in some cases, significant shifts in when people are active. Full Story: Social Media Today
Spring Clean Your Social Media
Spring is finally here; It’s a time to refresh: getting rid of the old, cleaning up often-forgotten places, and spitting things up to “look good.” Full Story: Business 2 Community
The Number One Social Media App Is Missing From Coronavirus Inquiry
U.K. lawmakers meeting on Thursday will question executives from some of the world’s biggest technology companies on their efforts to eliminate the spread of misinformation during the pandemic. Full Story: Bloomberg
SEARCH ENGINE
Google SEO 101: Do’s and Don’ts of Links & JavaScript
Google explains how to ensure links work properly with JavaScript in the first episode of the new Lightning Talks series. Full Story: Search Engine Journal
6 Ways SEO Can Help Businesses Survive The Corona Pandemic
No matter what kind of business you are, whether be family owned company, a private firm, a public enterprise, a shop, or an online business… Full Story: Customer Think
Onpage SEO tools are an essential part of ensuring that your website is search engine friendly, and that means being able to do a proper site analysis using the SEO tools available. Full Story: TechRadar
Is Your SEO Broken? Here is How To Check It
Intuition-thatís how e-commerce marketers sometimes determine the health and performance of their search engine optimization (SEO) campaign. Full Story: Zobuz
MOBILE MARKETING
How Mobile Has Changed Email Marketing
Email has been around since 1971 and email marketing was born just a few years later, in 1978 (SmartInsights). Full Story: Business 2 Community
Handy tips to create a Mobile Learning Strategy
The increasing adoption of mobile devices and broadband is pushing organisations and L&D departments to focus on rethinking their mobile learning strategy. Full Story: Moodle
Shopify launches Shop, a new mobile app
While Shopify is best-known for powering the online stores of more than 1 million businesses, the company is launching a consumer shopping app of its own today, simply called Shop. Full Story: TechCrunch
Samsung posts mobile profit gains, warns on demand
Samsung’s mobile business booked solid gains in profitability in the first quarter of the year as sales of premium 5G models ramped, but it forecast demand to drop sharply in most regions due to an economic downturn caused by Covid-19 (coronavirus). Full Story: Mobile World Live
DIGITAL SIGNAGE/ SCREEN MEDIA
The Tech and Data Shaping Digital Signage in 2020
The trio came together to highlight Ventura’s would-be presentation at Digital Signage Expo 2020, which has been postponed in the face of the COVID-19 pandemic. Full Story: MarketScale
10 Ways Digital Signage Can Help in a Health Crisis
Information flow is always important, but it’s never so critical as during a crisis. Full Story: Digital Signage Today
EMAIL MARKETING
Email Sender Reputation – What You Need to Know
Email reputation or email sending reputation isn’t widely talked about, but it’s vitally important. Full Story: Designmodo
6 Tips for Crafting Effective B2B Email Newsletters
Email is the preferred communication channel for the majority of people working in B2B. And based on a benchmark report, the CTR of B2B emails is 52% higher than that of B2C emails. Full Story: Business 2 Community
E-COMMERCE
3 eCommerce Challenges & Solutions for Tough Times
To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. Full Story: Business 2 Community
Tips for Optimizing Your Website for Ecommerce
With the majority of U.S. consumers still stuck at home social distancing, and with brick-and-mortar retail options vastly reduced… Full Story: Chief Marketer
PUBLIC RELATIONS
Five digital skills every PR pro needs
Digital skills are vital for any PR professional who wants to succeed during a time where remote working has become the norm. Full Story: Media Update
Small Biz PR and Marketing During a Global Crisis? Yes, You Can
In times like these, it’s easy for small businesses to hunker down and pull back on marketing their companies until it blows over. Full Story: Business.com
MARKET RESEARCH
Market research ready for reset post coronavirus
Methodology of the research is expected to be the first to change and shift online. Full Story: Livemint
The ongoing COVID-19 (Coronavirus) pandemic is anticipated to result in a potential downturn in the Automobile Aluminium Alloy Plate market. Full Story: Latest Herald
WEB DEVELOPMENT
Guide to develop E-learning Website over WordPress
With newer and versatile technical applications, the innovation brought by humans is shaping humanity for the long run. Full Story: WhaTech
Responsive Design in 2020: It’s Still Relevant
Website design changes constantly, with new ideas evolving as fast as the upgrades in technology. Full Story: Business 2 Community
MARKETING AUTOMATION
An Introduction to Artificial Intelligence in Marketing
Marketing with Artificial Intelligence. Sounds fancy. And that’s the problem. Full Story: Search Engine Journal
Guide to different types of CRM
Find out which CRM software solution type suits you best – operational, analytical, or collaborative. Full Story: American Journal of Transportation
ANALYTICS & BUSINESS INTELLIGENCE
Why business intelligence leverage matters—and how businesses can get it
Traditional BI doesn’t work when the world is moving at speed. Here are the strategies to cope. Full Story: ITProPortal
How To Mitigate Risks With Business Intelligence
If someone was to tell you that you could get rid of all the risks that threaten your business, you’d obviously pass out and, when you recovered, you’d jump with joy. It’s hardly a surprise. Full Story: Analytics Insight
BRANDING AND DESIGN
Michael Jordan: The Branding G.O.A.T.
The NBA icon has revolutionized footwear, put NIKE on the map and amassed a $2.1 billion net worth. Full Story: License Global
Enhance your graphic design and photography projects
As designers, we are often searching for that special way to add a finishing touch to a project. Full Story: Creative Bloq
VOICE STRATEGIES
Voice Technology – The Bridge Between Today and Tomorrow’s Logistics Systems
When you think about future and modern technologies, or digitization in supply chain, what comes to mind? Full Story: Logistics Viewpoints
How Amazon’s Alexa voice assistant is changing its tone during the pandemic
That’s a query that almost certainly was not in the repertoire for Amazon’s voice assistant six months ago. Full Story: GeekWire