By Integrated Marketing Platform | May 19, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Is Your Marketing Strategy Based on the Right Data?
The events of spring 2020 have turned marketers’ worlds upside down. In light of an unprecedented health and economic crisis, teams scrambled to adjust their advertising messages, campaigns, and offers. Full Story: HBR
How to reshape your marketing strategy for the “stay-at-home” trend and beyond
Is your business struggling during these uncertain times? Maybe it is time to reshape your marketing strategy to the current consumer trends. Full Story: London Loves Business
How to Automate Your Account-Based Marketing Strategy
In today’s day and age, marketing is all about personalization. Full Story: stopthefud
Master the Art of Organic Marketing for Long-Lasting Results
Spreading brand awareness, generating leads, increasing your brand’s reach, instilling trust among consumers, all these primarily depend on one thing: marketing. Full Story: G2 (blog)
5 Brilliant Ways to Combine Traditional & Digital Marketing
Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional marketing with digital marketing is worth mastering. Full Story: Search Engine Journal
Scale Your Content Marketing: A How-To Guide
If you’ve ever watched a Gary Vaynerchuk video, you know his message: Find your medium; create, and don’t stop creating until your brand is as recognizable as any other in your industry or niche. Full Story: Forbes
4 Consumer Buying Habits All Small Business Owners Need to Know
If you’re like many marketers and business owners, you want to find a way to deeply connect with your target audience. Full Story: Business 2 Community
The key elements of an influencer marketing strategy
Consumers are seeing fewer ads, thanks to a combination of ad blockers, DVRs, and paid streaming. Full Story: The Drum
SOCIAL MEDIA
Are You Using The Right Formula To Calculate Your Social Media Engagement Rate?
In social media content strategy, as well as for influencer marketing campaigns, your engagement rate is an essential indicator of the performance of your tactics and the types of content you publish. Full Story: Forbes
How To Land A Remote Social Media Manager Role For Travel Brands
Want to work from home or anywhere else in the world, yet at the same time feel that working online is only for those with a massive Instagram following? Full Story: Forbes
14 Social Media Faux Pas To Avoid At All Costs
Social media is an important part of any company’s marketing strategy. Full Story: Forbes
How to Effectively Utilize Social Media in Challenging Times
Choosing an effective social media strategy for your business can be difficult at the best of times, but how do you approach it during a crisis? Full Story: UKTN
SEARCH ENGINE
How to Onboard a New SEO Content Client: Ask These 10 Questions
Do you have the info you need to create great SEO content for your clients? Work through this SEO client onboarding process to inform your content strategy. Full Story: Search Engine Journal
The Impact of Online Reviews on SEO
While part of any successful search engine optimization (SEO) approach is often overlooked, reputation management is being taken into consideration more strongly than ever before. Full Story: eSellerCafe
How to Write Irresistible Meta Descriptions for SEO & More Clicks
When doing SEO, you’re probably aware of optimizing your website for keywords. Full Story: Business 2 Community
5 Ways You Can Optimize Your Advertising Campaigns Now
Digital ad best practices: Learn how to optimize your advertising campaigns when money is tight. Full Story: Search Engine People
MOBILE MARKETING
Slack’s revamped mobile app puts key features within easy reach
Slack is following up its desktop app redesign with a similar overhaul for the mobile crowd. Full Story: Engadget
Top 10 Mobile App Development Trends for 2020 and Beyond
The rise in smartphone technology has paved the way for an increase in applications used by customers worldwide and we could see the trend growing strongly in 2019. Full Story: YourStory.com
Mobile App Development Ideas in 7 Industries Thriving During Covid-19
During the global pandemic, many industries are severely suffering and going bankrupt. Full Story: Yahoo Finance
Mobile App Development Startup Ideas Amid COVID-19.
The mobile app development industry is thriving amid lockdown. The businesses must take up the opportunity to grow in this ever-growing digital era. Full Story: YourStory.com
DIGITAL SIGNAGE/ SCREEN MEDIA
BrightSign launches touch-free digital signage UIs
BrightSign has launched two solutions to help retailers and restaurants reopen safely, using QR codes to allow viewing and interaction with digital signage content on smartphones. Full Story: AV Magazine
COVID 19 PANDEMIC: DIGITAL SIGNAGE MARKET IS EXPECTED TO BOOM IN 2020
The Detailed market intelligence report on the Global digital signage Market applies the most effective of each primary… Full Story: Cole of Duty
EMAIL MARKETING
The best tools to manage your email marketing strategy
Almost 3 billion people use email worldwide: it is one of the largest communication channels we have, which forces any marketing professional to know how to function in the field of ’email marketing’. Full Story: Explica
Increase Sales and Website Traffic with These 4 Email Marketing Tools
Today I have some resources to help you improve your sales with email marketing. Full Story: Business 2 Community
E-COMMERCE
The ABC’s of Google Ads Mistakes
Creating and optimizing a Google Ads account is both an art and a science. Full Story: Small Business Trends
Amazing Essential Elements Of Effective Ecommerce Website Design Hacks
The world has seen a lot of transformation in a way of conducting business within the previous two decades. Full Story: stopthefud
PUBLIC RELATIONS
Hootsuite appoints Adhesive to its public relations account
Adhesive is taking on Hootsuite’s B2B, corporate and corporate social responsibility communications initiatives in the region, and will be working on the brand’s events. Full Story: MuMbrella
The role of communicator shines bright during the pandemic
The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19. Full Story: PR Daily
MARKET RESEARCH
Wall Mounted Kiosk Market Research, Recent Trends and Growth Forecast 2025
The recent study on the Wall Mounted Kiosk market consists of data related to this industry vertical, with regards to certain parameters. Full Story: ZZReport
MICRO-LED MARKET RESEARCH 2020-2026 WITH MARKET SHARE, SIZE, GROWTH AND TRENDS FORECASTS
Increasing demand for brighter and more power-efficient display panels for smartwatches, mobile devices, and NTE (AR/VR) devices is a major factor for the growth of the market. Full Story: News Distinct
WEB DEVELOPMENT
A comprehensive guide to JavaScript design patterns
As a good JavaScript developer, you strive to write clean, healthy, and maintainable code. Full Story: TNW
Apps that can help you during the COVID-19 pandemic
Life in the times of the COVID-19 pandemic has not been an easy one. Full Story: The Independent
MARKETING AUTOMATION
Being Smart About Artificial Intelligence: Diving Into Data
On this week’s episode of Diving Into Data, our primary focus is around the often-referenced, rarely-understood field of Artificial Intelligence. Full Story: MarketScale
Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times
The unprecedented global shift to remote work has left organizations in one of two camps: those who are comfortably adjusting to the change and those who are struggling. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
What the Consumerization of BI Means for Data Experts
In 2005, it was predicted that consumerization would be the biggest trend to affect the world of IT over the next decade — and we saw that unfold right before our eyes. Full Story: Business 2 Community
Three tips to upgrade marketing analytics in a post-pandemic world
We are in extreme times for nearly every marketer: COVID-19 has created panic buying, shutdowns of retail, a coming disruption of food supply chains, a 25% correction in the stock market, and a 20% unemployment rate. Full Story: Warc
BRANDING AND DESIGN
COVID-19 Business Branding and Color Guide for New and Existing Businesses
A strong brand identity comprises many factors and tells the story of what you offer, molding and shaping expectations and beliefs that fulfill your clients’ wants and needs. Full Story: Business 2 Community
How to Build an Impactful Employer Brand
Marketing and recruiting may be considered as two separate fields – but in today’s digital age, the lines between the two have actually blurred. Full Story: Business 2 Community
VOICE STRATEGIES
These 8 problems plague the Amazon Echo. Here’s how to fix them
If Alexa isn’t working, there could be many reasons why. Full Story: CNET
The Latest Beosound A1 Bluetooth Speaker Now Has A Longer Battery Life And Alexa Built-In
Bang & Olufsen, the luxury Danish audio brand, has announced the second generation of its award-winning Beosound A1 portable Bluetooth speaker. Full Story: Forbes