By Integrated Marketing Platform | April 10, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Use Successful Marketing Strategies During COVID-19
Business as usual does not really exist right now for many Americans, but that doesn’t mean every facet of your business must come to a halt. Full Story: Professional Builder
How businesses can get leads during and after a big slowdown
The digital era has changed the way we do business, and it’s important for business owners to keep up with the demands of future customers by building a “digital ecosystem” for creating leads. Full Story: WOAI
The context marketing revolution: Individuals, not brands, are the largest producers of media
How do you motivate buyers in the age of infinite media? Full Story: ZDNet
Ready to bust some B2B marketing myths?
Whether it’s with the advent of new technologies, an expanding consumer base, or even changing markets, there is always something new happening. Full Story: MultiBriefs Exclusive
The #1 Demand Generation Rule You’re Breaking
Demand Generation is the process of telling your brand’s story and generating demand for your products and services. Full Story: Business 2 Community
10 Must-Have Content Marketing Tools For Small Business Owners
Customers go through a journey before they commit to a purchase. Full Story: Business 2 Community
6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak
The recent COVID-19 outbreak has turned the world upside down and has disrupted the way we do business. Full Story: Business 2 Community
5 Tactics to Improve the Reputation of Your Online Business
Do you want to improve the reputation of your online business? Let’s look at five smart tactics you should practice to build trust and rapport with your target audience. Full Story: Business.com
SOCIAL MEDIA
Seven Ways To Embrace The Power Of Social Connection In 2020
With social media usage numbers in the billions, it’s a no-brainer to know that social media should be included in every marketing strategy — and for most, this is not a new idea. Full Story: Forbes
COVID-19’s effect on influencer marketing
COVID-19’s disastrous effect on our economy is forcing businesses everywhere to adapt to a more digitised approach — enter influencer marketing. Full Story: Media Update
This Is What Consumers Want Brands to Do on Social Media Right Now
In the coronavirus era, consumers aren’t responding to the same marketing messages as they once did. Full Story: Footwear News
Social Media Marketing Lessons to Dominate 2020
Social media was earlier limited to promoting a brand’s products or services but now it is more about offering users a new sales touchpoint. Full Story: Entrepreneur
SEARCH ENGINE
Search engine optimization (SEO) can take a long time to produce positive results. Full Story: Business 2 Community
SEO in the Age of COVID-19: Organic Impacts on the Retail Industry
Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. Full Story: Search Engine Journal
Social Media’s Place In An Effective SEO Strategy
While it may feel like an integral part of our lives now, social media is still new and we’re still being shaken by its revolution. Full Story: Forbes
The Impact of COVID-19 to Retailers’ Organic Search Performance
Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. Full Story: Search Engine Journal
MOBILE MARKETING
How Mobile Technology Is Changing Insurance Claims
With the COVID-19 pandemic proving to be financially stressful, more consumers are seeking to receive funds or claim payments from businesses or insurers more quickly to stay afloat. Full Story: pymnts.com
Consumers spending more time in-app
Even before countries around the globe began issuing shelter-in-place and stay home orders, people were spending more time with apps. Full Story: BizReport
DojoMojo debuts mobile marketing platform
DojoMojo, a partnership marketing company, introduced SMS Marketing, an end-to-end mobile marketing solution that combines the acquisition power of DojoMojo’s partnership network with a proprietary mobile messaging platform. Full Story: Hotel Management
Apple 2020 iPad Pro 12.9in review: the best mobile tablet can now get real work done
The 2020 iPad Pro takes 2018’s wow-factor redesign and beefs up the camera on the back with lidar (light and radar) technology, commonly used in self-driving cars, not tablet computers. Full Story: The Guardian
DIGITAL SIGNAGE/ SCREEN MEDIA
Enplug intros digital signage coronavirus tools
Enplug, a cloud-based digital signage provider, has rolled out new digital signage tools to help end users tackle the coronavirus. Full Story: Digital Signage Today
Digital signage powers up sanitizers to combat coronavirus
Every industry and vertical has been searching for ways to both combat COVID-19 and stay healthy during the coronavirus outbreak. Full Story: Digital Signage Today
EMAIL MARKETING
Could You Be Doing Better With Email Marketing? This Tool Helps.
Email Skript is like having a full-time email marketer for a fraction of the price. Full Story: Entrepreneur
Six Email Marketing Strategies For Home Care Agencies
Email is one of the oldest forms of internet communication. Full Story: Forbes
E-COMMERCE
7 Ways To Launch Your First Ecommerce Business
How can your brand create a new digital (and monetizable) footprint right now? Full Story: Forbes
Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy
COVID-19 has certainly made an impact on ecommerce over the past couple of weeks now that isolation and social distancing measures have been put in place. Full Story: Search Engine Journal
PUBLIC RELATIONS
PR and Marketing: How to Communicate During COVID-19
There is no denying that these are stressful times — COVID-19 is changing the face of many businesses. Full Story: Business 2 Community
Why you need digital PR in your SEO strategy
When people think of PR, they’re used to thinking about features in the local paper or their favourite glossy magazine. Full Story: The Drum
MARKET RESEARCH
The right way to do your market research for maximum profitability
In this post, we are going to tell you everything you’d probably want to know about marketing research. Full Story: BestTechie
Your competitive edge: How AI/human cooperation empowers market research
In 2019, global private investment in AI technology reached $70 Billion, representing a massive buy-in from start-ups and big corporations alike. Full Story: BetaNews
WEB DEVELOPMENT
Must-have web development tools
With the amount of web development tools growing almost constantly, it may often seem overwhelming to find the right applications for having the job done. Full Story: KnowTechie
10 Web Design and UX Trends to drive better conversion rate
What’s the very first thing a website visitor observes on your website? Or let’s say what the first thing that draws customer attention is? Full Story: TechGenyz
MARKETING AUTOMATION
What should you expect from a B2B marketing automation platform?
If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Full Story: MarTech Today
How to Implement a Digital Marketing and Automation Strategy for Your Promotions
No doubt, you’ve worked hard to create a killer website, product, service or an online course that is filled with value you know customers will want to have. Full Story: News & Features
ANALYTICS & BUSINESS INTELLIGENCE
Data-Driven Innovation And Change At Nationwide
Any agile and aware organization is going to have activities in flux with regard to the fast-changing areas of big data, analytics, and AI. Full Story: Forbes
CONVERSATIONAL AI ENHANCING BUSINESS INTELLIGENCE
Data is fundamental to the success of any organization. Data analytics gives insights into customer behaviour which thusly is utilized to fuel the vital activities of the business. Full Story: Analytics Insight
BRANDING AND DESIGN
What’s Working Now? Branding on Instagram Amid Coronavirus
The coronavirus has changed just about everything, and using Instagram for brand promotion is no exception. Full Story: Yahoo Finance
15 Effective Tips To Come Up With A Logo That Fits Your Brand
A logo is more than just a fancy icon to put on merchandise. Full Story: Forbes
VOICE STRATEGIES
Sonos One vs. Amazon Echo Studio: Which smart speaker should you buy?
Amazon wrote the book on smart speakers. Sonos rules multiroom audio. Full Story: CNET
Your Brand Has a Voice Personality Model Whether You Like it or Not. Here’s How to Define It
Pay attention, mortal meatbot, and you might learn something about voice personality in this article. Full Story: Voicebot.ai