By Integrated Marketing Platform | March 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Ways to Stretch Your Marketing Budget
Ensure you’re squeezing value out of every dollar spent. Full Story: Entrepreneur
The Multichannel Marketing Approach: Finding a Custom Fit
Over the past several years, it’s become increasingly apparent across all industries that an oversaturation of content and information is at our disposal. Full Story: CMSWire
Get Engaged in Influence Marketing with These 4 Tools
Today I have some influence marketing resources to help you improve your branding strategy. Full Story: Business 2 Community
Four Effective Content Marketing Tips For Business Bloggers
Do you own or manage a business blog? If so, then you already understand the importance of content marketing. Full Story: Forbes
How to Build a Sales Enablement Strategy That Works
More often than not, a fully informed decision is a smart decision. Full Story: Built In Chicago
Future Tech Trends: The 4 Technologies That Will Change Marketing Forever
We’re in the midst of transformative changes that are altering business and industries in very significant ways. Full Story: Forbes
1-to-1 Marketing Personalization, Myth or Reality?
Gartner predicts 80% of marketers will abandon personalization efforts by 2025 because they’ll be tired of either a lack of ROI or the stresses of managing customer data. Full Story: CMSWire
Rethinking emotion in marketing to deepen engagement
Changing your approach to emotional marketing can help you create a stronger connection with your audience. Full Story: MarTech Today
SOCIAL MEDIA
Can You Use That Image on Social Media?
But creating your own visuals is time-consuming, and not always so easy to do, and paying for access to stock libraries can be costly. Full Story: Social Media Today
3-Step Blog Strategy That Works: Storytelling, USPs & Sales
If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how to create a blog strategy. Full Story: Search Engine Journal
5 Steps To Identify Your Target Buyers And Reach Them On A Budget
Not many entrepreneurs enjoy the process of constantly talking to cold sales leads. Full Story: Forbes
History of Snapchat: Timeline and Facts
Snapchat is one of the leading social media platforms in the world in 2020 – and it’s not even 10 years old. Full Story: TheStreet
SEARCH ENGINE
8 SEO Trends to Boost Your Business in 2020
SEO is a moving target, so you need to stay on top of the trends. Full Story: Business.com
Google’s New Algorithm Update Means New SEO Best Practices For 2020
Optimize for voice and stay focused on quality content for best Google search rankings. Full Story: Entrepreneur
6 SEO Tasks to Automate with Python
We live in a world where technology is truly changing almost every aspect of our lives. Full Story: Search Engine Journal
A New Era of Enterprise SEO: 7 Opportunities to Embrace Today
January 2020 ushered in not only a new year but the beginning of a new decade. Full Story: Search Engine Journal
MOBILE MARKETING
Content versus context: Which one really matters more for mobile advertisers?
As consumers become increasingly comfortable making in-app purchases while on their mobiles, there can be little doubt that mobile will continue to be the backbone of online advertising. Full Story: Marketing Tech
Two-Way Texting: The Simple, Effective Way to Reduce Radiology Revenue Loss
Radiology departments tend to have some of the most advanced and effective technology in a hospital. Full Story: Diagnostic Imaging
Google Search will make mobile-first indexing the default by September
For a while now, Google has been working on making mobile-first indexing the default behavior of its search engine. Full Story: TechCrunch
Master the basics of mobile marketing with Adjust
Paid marketing is evolving, and it’s your job to keep up. Full Story: Marketing Interactive
DIGITAL SIGNAGE/ SCREEN MEDIA
3 content tools to consider for digital signage
When it comes to digital signage, vendors offer a lot of bells and whistles. Full Story: Digital Signage Today
Contextually relevant content boosts DOOH
Digital Out of Home campaigns that focus on delivering contextually relevant content significantly increase ad recall and sales response, claims a new three-part study. Full Story: Warc
EMAIL MARKETING
119 Facts You Don’t Know About Email Marketing
Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer receiving emails as well? Full Story: Business West
How To Win Back Customers Who Stop Engaging With Your Emails
Do you have a long list of subscribers who stopped engaging with your brand? Full Story: Forbes
E-COMMERCE
Why marketplaces occupy center stage in B2B eCommerce
The concept—and the execution—of a third-party eCommerce platform that for a fee brings together diverse groups of business buyers and sellers to find, research, negotiate and pay for corporate goods and services online isn’t a new trend. Full Story: DigitalCommerce360
Does eCommerce have a gender diversity problem?
Women have long been underrepresented in top-level executive positions, executive C-suites and boardrooms in eCommerce and retail. Full Story: DigitalCommerce360
PUBLIC RELATIONS
How to handle an almighty PR catastrophe like a pro
Don’t lose your calm, don’t put your head in the sand, and whatever you do, don’t ignore the press: Full Story: Wired.co.uk
Three Must-Do’s When Evaluating A Marketing Or Public Relations Partner Firm
Not every company needs a third-party firm to support its public relations and marketing initiatives. Full Story: Forbes
MARKET RESEARCH
Market Research Studies: Three Tips For Doing Them Right
Market research is a valuable tool in the arsenal of any businessperson. Full Story: Forbes
The right way to do your market research for maximum profitability
In this post, we are going to tell you everything you’d probably want to know about marketing research. Full Story: BestTechie
WEB DEVELOPMENT
7 Programming Languages in 2020 That Will Help You Jump-Start Your Career
Here are some of the most in-demand coding languages in 2020. Full Story: Interesting Engineering
5 Steps to More Inclusive Website Design
Some key strategies to help you offer a more inclusive website design experience for people with dyslexia, vision, hearing and motor impairments. Full Story: Business 2 Community
MARKETING AUTOMATION
Sales CRM Pipedrive Acquires Mailigen, Provider of Email Marketing Automation
CRM company Pipedrive announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Full Story: MarTech Series
How To Increase Productivity Through Automation And Digital Methodology
A long and growing list of applications is making use of digital methodology and the future certainly looks a whole lot brighter because of it. Full Story: E3zine.com
ANALYTICS & BUSINESS INTELLIGENCE
How to use business intelligence for process improvements
Companies often use BI tools to gain insight into improving customer experience, retention, and sales. Full Story: TechRepublic
How Online Classes Can Be Good for Business Intelligence
Online training has since made it possible for many to further their studies. Full Story: The Union Journal
BRANDING AND DESIGN
What’s the Best Way to Go… Brand Myself or Brand a Business Name?
This is an age-old question and one I’ve even faced myself. Personally I think both options have their good points, and both have their bad points as well. Full Story: Business 2 Community
How building a brand personality helped us up our startup game
What’s in a brand? It’s fundamentally so intangible but yet might just be the single most vital thing that draws loyalty and success for a business. Full Story: e27
VOICE STRATEGIES
Spotify May Be Developing a Voice Assistant
Spotify is developing a voice assistant for its app. The popular streaming platform appears to be adding direct voice control with “Hey Spotify” as the wake word, judging from the details spotted by software researcher Jane Manchun Wong. Full Story: Voicebot.ai
Smart Voice Assistant Market estimated to grow according to forecasts
The report on Smart Voice Assistant, gives an in-depth analysis of Smart Voice Assistant market based on aspects that are very important for the market study. Full Story: WhaTech