By Integrated Marketing Platform | February 14, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How Marketers Can Utilize Insights-Driven Marketing
Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. Full Story: Social Media Today
The Future of B2B Marketing: Critical Skills to Master
The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace. Full Story: Business 2 Community
How to Build Long-Lasting Customer Relationships (3 Ways)
As a business owner, it’s crucial to create a strategy that builds healthy, positive customer relationships. Full Story: Business 2 Community
6 Reasons Why More Content Isn’t Better (It’s Actually Worse!)
The marketing industry should have taken it as a warning, and some of us did. Full Story: Search Engine Journal
A Beginner’s Guide to Digital Marketing in 2020
It takes some serious planning and investment of time and energy. But, without it, you can’t expect your business to get very far so it’s crucial for your success. Full Story: Legal Reader
6 Marketing Personalization Strategies for 2020
Marketers want personalization. We know that. And the numbers back it up. In fact, 92% of B2B marketers say personalization is a must, according to an Adobe 2019 report on personalization (PDF). Full Story: CMSWire
Signs Your Digital Marketing Strategy Isn’t Working
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Full Story: Business 2 Community
Inbound marketing — it’s a term you’ve likely heard of, but what does it really mean? With so many avenues of marketing available, sometimes it’s hard to keep track. Full Story: Forbes
SOCIAL MEDIA
How To Get The Most Out Of Your Brand’s Social Media Campaign
Social media allows brands to interact with their audience on a platform where they are already engaged. Full Story: Forbes
5 Tips for Winning with Influencer Marketing
For small and even medium-sized businesses the use of social media influencers is still a relatively new area of marketing. Full Story: Customer Think
When To Use Social Media And When To Use Search Engine Marketing
Social media and search engine marketing (SEM) are the two predominant forms of advertising that dominate the online marketing space. Full Story: Forbes
Five emerging social media platforms that marketers should know about
With a whopping 3 billion users, social media has taken over all aspects of our lives — especially digital marketing. Full Story: Media Update
SEARCH ENGINE
Become an SEO Expert and Make Your Business Stand Out Online
SEO is a crucial element of any marketing strategy, bringing in organic traffic to your webpages with relatively little expenditure. Full Story: Thehour.com
You have a great product or service, and your potential customers are spread out worldwide. Full Story: Search Engine Journal
6 Ways to Know If Your SEO Is Broken
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Full Story: Practical Ecommerce
Building Up Your E-Commerce Pages For SEO Success
The world of e-commerce can be a difficult one to navigate for people who are used to optimizing traditional informational sites. Full Story: Business 2 Community
MOBILE MARKETING
4 Mobile Marketing Tips for New Business Owners
If you missing a huge opportunity if you aren’t trying to connect with your customers on their mobile devices. Full Story: Business.com
Mobile App Development Factors Transforming Ecommerce Business
Mobile applications for eCommerce stores are changing the market nowadays, which is likewise considered as a reliable method for gaining excellent benefits. Full Story: Customer Think
How will AI change the future of the Mobile Industry in 2020?
I want you to imagine your day without Artificial Intelligence on your smartphones. Full Story: Irish Tech News
Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Market Go Advanced And Next Generation 2020 To 2027
The “Digital Signage Market” is an intrinsic study of the current status of this business vertical and encompasses a brief synopsis about its segmentation. Full Story: TechNews.mobi
How Retailers Can Utilize In-Store Digital Signage
Modern signage can turn intent into action while delivering insights. Full Story: BizTech Magazine
EMAIL MARKETING
Millennial Perspective on E-mail Marketing in 2020
Email marketing is very popular in this day and age because almost everyone has an email mailbox. Full Story: Adrants
3 Easy Ways to Refresh Your Email Marketing Strategy for 2020
The apple of every retailer’s eye is a loyal customer. Full Story: Total Retail
E-COMMERCE
How SMEs can emulate the success of Amazon through ecommerce personalisation
Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. Full Story: SME Magazine
5 Ways Customer Engagement Can Boost Your Ecommerce Site
This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. Full Story: Multichannel Merchant
PUBLIC RELATIONS
Playing a role, however small, in pushing the Labour Party to commit to a voting system based on proportional representation is a campaigning task worth doing. Full Story: Bright Green
Measuring the value of PR isn’t easy, but that doesn’t mean we should give up trying
Based on my interactions with PR leaders last year, PR measurement will be front-of-mind for many in 2020. Full Story: MuMbrella
MARKET RESEARCH
B2C market research tactics can bolster digital health engagement efforts
A cross-industry research consortium modeled after consumer-focused market research practices is set to present its findings at HIMSS20 in March. Full Story: MobiHealthNews
Smartphone Applications Market research details shared in the report
Smartphone Applications Market research reports focus on size, share, growth, manufacturers and forecasts by 2025. Full Story: WhaTech
WEB DEVELOPMENT
How to Build a Beautiful, User-Friendly Website on a Budget
When your business is just starting out, it’s entirely possible you don’t have the capital to invest in designers and developers to build your web presence. Full Story: Thehour.com
How To Think About Web Design To Market Any Kind Of Business In 2020
If you’ve ever grown your own plants, you know that they tend to grow toward the sun. Full Story: Forbes
MARKETING AUTOMATION
How is AI affecting brand storytelling?
We live in an era of personalization and thanks to AI, our interactions with brands are getting redefined every minute. Full Story: Livemint
How Will Your Career Be Impacted By Artificial Intelligence?
But when it comes to the impact of artificial intelligence (AI) on people’s careers, the recent past provides some intriguing clues. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence Doesn’t Need More AI; It Needs More Humans
On New Year’s Eve 2019 at 10:00 AM EST, an artificial intelligence algorithm sent a warning out to medical professionals around the globe about a severe respiratory infection affecting Wuhan, China. Full Story: Business 2 Community
Three challenges that will make or break your BI and analytics investment
The corporate road to business intelligence has long been paved with good intentions. I was a CIO, so I know this firsthand. Full Story: Diginomica
BRANDING AND DESIGN
Should brand building be part of your B2B strategy?
Amazon CEO and founder Jeff Bezos was once quoted saying, “Your brand is what other people say about you when you’re not in the room.” Full Story: MultiBriefs
5 Ways to Build Brand Loyalty and Love
Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Full Story: SmarterCX
VOICE STRATEGIES
How to Get The New York Times on Your Smart Speaker
If you have a smart speaker or another device with a voice assistant, you can start your day with a short audio briefing, listen to Times podcasts like “The Daily,” get tips for healthy living or do our guided workout, all by using your voice. Full Story: The New York Times
Improve Your Conversions By Syncing Voice Search and PPC Campaigns
More and more people are now getting comfortable with using voice searches and virtual assistants in their day-to-day lives. Full Story: Business 2 Community