By Integrated Marketing Platform | January 14, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What can a marketing strategy help you do in 2020?
The word “strategy” can be described as a plan of action designed to achieve a major goal or overall goal. Full Story: WV News
5 Prevalent B2B Marketing Myths to Abandon in 2020
As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Full Story: Business 2 Community
Top 10 Digital Marketing Tools for 2020
A new year calls for a killer new marketing strategy. Full Story: The Daily Campus
#BizTrends2020: Marketing strategies and the rise of the machine
Despite all the efforts made in 2019, digital transformation remains one of the highest board deliverables as we move into 2020. Full Story: Bizcommunity.com
The 6 Marketing Trends That Will Drive Innovation in 2020
Innovation never stops. But a new year—and a new decade—gives us a chance to pause, reflect and get excited about the possibilities. Full Story: Adweek
How to develop a co-branded marketing strategy
Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. Full Story: Mainebiz
What I Learned From My First Guerrilla Marketing Campaign
My experience in guerrilla marketing predates my tenure at Hawke Media. Full Story: Business 2 Community
New Year, New Marketing Strategy
As a small business owner, the marketing channels you choose to focus on can make a big difference to your annual income. Full Story: Business Cornwall Magazine
SOCIAL MEDIA
How Augmented Reality Can Boost Social Media Marketing
While Google Glass didn’t catch on and people aren’t sitting at home with augmented reality goggles on just yet, augmented reality (AR) is making its way into social media. Full Story: Forbes
As Social Media Evolves, Do Marketers Need to Jump on New Platforms Like TikTok?
When a new platform like TikTok comes around, plenty of people get drawn to the new medium and marketers follow suit, without always thinking about whether that’s in the best interest of their brands. Full Story: Entrepreneur
How to Succeed in Personal Branding on Social Media
Social media is like a blank canvas for both personal and work life. Full Story: Business 2 Community
Gen Z is reinventing social media marketing
As Gen Z consumers show unique online behaviour, brands should evolve their marketing strategies and reconsider platforms to reach younger audiences. Full Story: Vogue Business
SEARCH ENGINE
The evolution of how search engine optimization works can affect where your company’s website ranks. Full Story: Lawn & Landscape
Top SEO Trends to Watch Out in 2020
Towards the end of 2019, Google introduced a new algorithm that partly started off possible trends for the next year. Full Story: Business 2 Community
Outsourcing SEO Starts with Knowing Your Needs
Ecommerce merchants have many choices for outsourcing search engine optimization. Full Story: Practical Ecommerce
SEO in 2020: 3 Mistakes That Will Kill Your Rankings
In the year 2020, the best content and the best strategies win. There isn’t much room for dabblers. Full Story: Atlanta Small Business Network
MOBILE MARKETING
Why Advertisers Should Demand a Better Mobile Video Streaming Experience
Increased mobile video viewership is leading to more ad inventory, which is great for brands. Full Story: MarTech Advisor
Why Mobile App Customer Experience Lags Behind Other Channels
Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. Full Story: Total Retail
Mobile Apps Are One of Three New Challenges Impacting Cash Use:
Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left corner of your screen to receive notifications as soon as the episode publishes. Full Story: Payments Journal
StayTouch App: Digital Business Card On-the-Go
StayTouch is an excellent app for sharing contacts that makes it possible to transfer contact details with just one touch. Full Story: MobileAppDaily
DIGITAL SIGNAGE/ SCREEN MEDIA
WHY DIGITAL SIGNAGE SHOULD BE IN YOUR MARKETING STRATEGY
When you are putting together your digital marketing strategy, it helps to take a look at some of the current trends. Full Story: BBN Times
Tripleplay Launches Multiview Multicast Streaming Feature for Its Digital Signage Product
Tripleplay just launched a new six-way multiview multicast streaming feature for its TripleSign digital signage product ahead of ISE 2020. Full Story: rAVe
EMAIL MARKETING
Three Ways to Level Up Your Email Marketing in 2020
Marketing is hard enough to navigate with new innovations, as well as organizing growing mountains of data and trying to keep your teams on track for success. Full Story: eMarketer
Don’t Fall Into the Trap of These Four Email Marketing Myths
Every day billions of emails are sent to consumers. Full Story: Customer Think
E-COMMERCE
Ecommerce Holiday Haul: Mobile Drives Online Growth
Online sales grew 13.1% YOY in the U.S. and 8% worldwide during the 2019 holiday season, according to a pair of new studies from Adobe and Salesforce. Full Story: MediaPost
What makes Magento 2 the best platform for ecommerce store development?
You want to build an online eCommerce store but do not know which platform to select. Full Story: Promotion World
PUBLIC RELATIONS
Can Paying $50K for PR Still Make a Restaurant Famous?
In the social media era, plenty of New York restaurateurs are foregoing the expensive publicists once seen as critical for success. Full Story: Eater NY
Former Burson Chair Puts Focus on Personalities in PR Crises
When PR pros get together, often crisis is the discussion topic of choice. Full Story: PR News
MARKET RESEARCH
Co-Branding With Research: Making Your B2B Content Stand Out
Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Full Story: Business 2 Community
The High Content Screening Industry Market Research Report Forecast 2019-2024 is a valuable source of insightful data for business strategists. Full Story: TechnoDivide.com
WEB DEVELOPMENT
AI Is Changing Web Development
According to Accenture, 77 percent of smart devices include at least one AI feature. It is anticipated that by 2025 the global AI market will reach $60 billion. Full Story: EnterpriseAI
Web design trends and Evolution of responsive web design
The 2020 web design, with visual effects and bright colors, will capture the user through optical effects and dynamic content. Full Story: VENTS Magazine
MARKETING AUTOMATION
4 Automation Strategies That Winning Companies Get Right
In a world of instant gratification, your customers expect immediate responses to their queries. Full Story: G2 (blog)
Can AI Really Solve Your Business Problems?
The promise that AI offers is both clearly understood (automation, insights, etc) but also vastly misrepresented. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
As We Enter 2020, Data May Not Be Cool Anymore — But Using Data Is
Back when I entered the workforce in the late 1990s, “data” was cool. And actually harvesting it to make business decisions was a novelty. Full Story: Forbes
A whole generation of businesses has placed its faith in the numbers in the belief that they will make better decisions. What if they’re wrong? Full Story: Management Today
BRANDING AND DESIGN
Evolutionary Branding: Three Tips To Improve Any Brand
French fashion icon Pierre Balmain said, “Good fashion is evolution, not revolution.” And the same holds true for branding an organization. Full Story: Forbes
7 ways to build a better brand that defines you in 2020
The word brand or logo is often cast-off in the technological world and though it is one of the most important factors to work on digitally. Full Story: e27
VOICE STRATEGIES
What the Sonos-Google War Means for Big Tech
Some companies are fighting against the pull of the industry giants. Call them the ‘Cedelings.’ Full Story: Bloomberg
What can Alexa do? How Amazon’s assistant works and the best Alexa devices
Hey Alexa: if you haven’t met Amazon’s digital assistant yourself, you probably know a friend or relative who has. Full Story: T3