By Integrated Marketing Platform | January 10, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY, Uncategorized,
MARKETING STRATEGY
47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy
Are you considering utilizing influencers as part of your 2020 marketing strategy? Full Story: Social Media Today
15 Top Marketing Trends That May Impact 2020
With the change of each year, new trends emerge or old ones change and evolve in the marketing industry. Full Story: Forbes
Facebook Used to Be an Essential Marketing Tool. These CEOs Are Doing Just Fine Without It
An Inc. survey of small-business owners illuminated discontent over data privacy, increasing ad costs, and flagging returns. Full Story: Inc.com
10 Trends That Shaped Digital Marketing in the 2010s
The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. Full Story: Forbes
2020 Marketing Predictions For Retailers And Direct-to-Consumer Brands
Last year was a rollercoaster for the retail industry—ecommerce had the biggest holiday season ever in terms of total online sales and grew 18%… Full Story: Forbes
What Is Geofencing? Everything You Need to Know About Location-Based Marketing
With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019… Full Story: Business 2 Community
5 Chinese Marketing Terms You Must Know In 2020
To understand China marketing in 2020, you must first have a solid grasp of these five terms which have become part of China marketing vernacular over the course of 2019. Full Story: Forbes
The Marketing Academy unveils its 2020 Fellows
Top marketers from brands such as John Lewis, Visa and Diageo are among 19 marketing leaders who have been chosen to take part… Full Story: Marketing Week
SOCIAL MEDIA
7 of the Best Social Media Tools for Agencies
Picking tools for a digital marketing agency can be tricky: you need something efficient that will suit multiple clients with different needs and at the same time won’t deplete your marketing budget completely. Full Story: Business 2 Community
Here’s How to Make Stunning Social Media Videos (Without Being a Tech Wiz)
Video content is king, but you don’t have to be a technology expert to create it. Full Story: Entrepreneur
8 Ways to Use Social Media for the Success of Your Business
Social media is a key channel through which you can stay in direct contact with your customers. Here’s how to use it to grow your business successfully. Full Story: Business.com
How to Craft a 2020 Social Media Strategy that Cuts Through the Noise
The benefits of growing a social media following are endless: more potential leads, the opportunity to land sponsorships and brand deals, and credibility. Full Story: Forbes
SEARCH ENGINE
Travel SEO: Competing in Organic Search in 2020 & Beyond
Travel brands not only compete against themselves directly but also against a plethora of other business models vying for the same users. Full Story: Search Engine Journal
Three SEO strategies that matter most in 2020
Now that 2020 is here, it’s pretty remarkable to look back at the previous decade in search and see how much things have changed. Full Story: The Drum
An Introduction to Python for SEO Pros Using Spreadsheets
2019 far exceeded my expectations in terms of Python adoption within the SEO community. Full Story: Search Engine Journal
9 Bad SEO Habits to Leave in 2019
As we enter a new decade, it’s time to say goodbye to some bad SEO habits. Full Story: Search Engine Journal
MOBILE MARKETING
The Mobile Industry Decade In Review: 2010 – 2014
What happened in the 2010s? We recap the highlights of the decade. Full Story: TechRadar
The crisis that never was: Why mobile ad-blocking fears haven’t been realized
A few years ago, alarmist headlines claimed ad blockers would kill the internet after leaching millions of dollars in publishers… Full Story: Digiday
Over two-thirds of consumers believe mobile tech delivers better shopping experience
A new State of Mobility in Retail report by SOTI Inc., a provider of mobile and Internet of Things (IoT) management solutions… Full Story: VanillaPlus
How To Define B2B Success In 2020
With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
How to use digital signage to increase audience engagement
Audience engagement is crucial to every organization today – not just connecting with the general public or customers, but the people who work there as well. Full Story: Digital Signage Today
6 ways technology is changing digital marketing
There’s no doubt that technology is changing and affecting every aspect of our lives. Full Story: BestTechie
EMAIL MARKETING
15 Non-Negotiable Email Marketing Best Practices
A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Full Story: Business 2 Community
How to Leverage Facebook to Build Your Email List (Video)
Promoting businesses on social media these days is challenging. Full Story: Business 2 Community
E-COMMERCE
5 top trends reshaping ecommerce fulfillment in 2020
Retailers can set themselves apart from the competition by adopting advanced technology in their warehouses and fulfillment operations. Full Story: DigitalCommerce360
How to Sell Groceries on Amazon
Amazon, Target, and Walmart are competing for a dominant U.S. online grocery presence. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Listening: How PR is Learning the Hardest Lesson of All
The communications world isn’t exactly light on stereotypes. Full Story: Odwyerpr
How to Make Your Multi-Channel Media Relations Game Seamless
Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations, known as PESO, to your communications strategy can often bring more questions than answers. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
How Will AI Change the Market Research Scenario?
But how is this technology currently implemented in market research? What are the future developments which may have a major impact? Full Story: Techopedia
E-Commerce Payment Market 2020-2026 Increasing Usage of Smartphones
The E-Commerce Payment Market is expected to grow worth of USD +64 Billion and at a CAGR of +31% over the forecast period 2020-2026. Full Story: Food & Beverage Herald
WEB DEVELOPMENT
Budgeting Tips for Your B2B Website Design Project
New year, new website! Is your marketing goal this year to revamp your company’s website? Full Story: Business 2 Community
Rebranding In 2020? Three Tips For A Successful Website Overhaul
New Year’s is a time for resolutions, for making commitments to improve both personally and professionally. Full Story: Forbes
MARKETING AUTOMATION
AI-powered marketing needs interpretability – and collaboration
The business world is gearing up for an artificial intelligence (AI) revolution, as the budding technology is expected to grow into a $118.5bn industry by 2025. Full Story: The Drum
6 Best Tools and Services for Content Marketing in 2020
Content marketing generates three times more leads than paid search marketing. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
How To Manage Risk With Business Intelligence
Risk: It’s the one thing that everyone wants to avoid in life, or at least manage. Full Story: Forbes
13 Analytics and AI Predictions from 12 Experts for 2020
AI and analytics teams will merge into one as the new foundation of the data organization. Full Story: Solutions Review
BRANDING AND DESIGN
How To Build a Strong Brand on Social Media in 2020
Social media users are sick of click-baiting ads and the content of brands and people that they don’t know. Full Story: Medium
Brands: Streaming Won’t Kill You; It Will Only Make You Stronger — Here’s Why
With numerous emerging on-demand platforms such as Netflix, Amazon Prime, Disney+ and Apple TV+, to name a few, audiences and consumers have found a whole ad-free and interruption-free universe. Full Story: Forbes
VOICE STRATEGIES
Voice-enabled investing: Three steps to prepare for enhanced client interactions
How can financial institutions implement voice technologies to improve the client experience and investor activity? Full Story: ITProPortal
The great thing about the future is that no one can know exactly what’s going to happen. Full Story: The Drum