By Integrated Marketing Platform | November 05, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Points To Measure In Order to Know Your Content Marketing Strategy is Working
A strong content marketing strategy can go a long way toward building your brand and increasing sales. That’s why, according to the Content Marketing Institute, more than 91 percent of business to business and 86 percent of business to consumer organizations use it to connect with their customers. Full Story: Business 2 Community
Budget-Friendly Content Marketing Strategies for Your Brand
Content is vital for any business. However, many believe that creating budget-friendly content marketing strategies can be a challenge. What people don’t know is that you don’t need to have thousands of dollars to develop a robust marketing strategy. In fact, there a few factors which are far more important than investment. Full Story: Edgy Labs
The Search For Product-Market Fit (The Holy Grail)
Every entrepreneur believes they have the greatest product that is going to revolutionalize the world, worthy of venture capitalists bathing them in piles of cash to achieve their dream. But, venture capitalists don’t back products, they back winning business models. And, winning business models are anchored by companies that have the potential to generate lots of revenues with easily scalable, repeatable and profitable sales and marketing strategies. Full Story: Forbes
Emotion: The Super Weapon Of Marketing And Advertising
Conventional marketing tactics usually lead to typical outcomes — what if we try something different? I’m sure each of us has a dress, shoes, a tie or a bag that we bought only because a salesperson in the shop was kind to us, or just because we were in search of positive emotions. Most of us strive to be happy in our personal lives, so we often seek ways to feel good and are willing to pay for them. Full Story: Forbes
What Types of Ads Should You Be Investing in During 2019?
Let’s face it. These days, PPC campaigns are almost a marketing necessity. While not every business needs to market online, for most, digital advertising is a critical part of their marketing strategy. All of this, then, begs the question: what types of ads are best for your business? Full Story: Business 2 Community
Four secrets of the data-driven CMO
Picture a data-driven CMO. Did you envision someone bent over a desk crowded with several computer monitors obsessively checking smartphone screens and spreadsheets? If so, then what you have pictured is actually a CMO who isn’t making the best use of all their data — which in the era of big data, is most CMOs. Full Story: ClickZ
The Strategies In Digital Marketing You Must Implement In 2020
Digital marketing continues to get tougher in all areas. Although every day there are new tools to get the most out of it, the competition also continues to innovate and therefore it is better to know what we could see in 2020 at the strategy level. Full Story: TechVati
Instagram should be part of most marketing strategies
Is your business on Instagram, yet? It should be. The social media site has emerged as one of the hottest channels for brand marketing. Instagram is a great addition to your marketing strategy, especially if your product has a visual element and a target audience that includes females in the 18-35 age range. Full Story: Greater Baton Rouge Business Report
SOCIAL MEDIA
Video creators helped put YouTube on the map, but social properties want a slice of that success, too. New moves by Facebook, Snapchat, TikTok, Twitter, and others show that the creator landscape is morphing. That’s putting pressure on YouTube and creating more opportunities for marketers to work with these valuable content providers. Full Story: Business Insider
Top 10 Ways To Refine Your Social Media Presence In 2019
As an artist, Social Media is an opportunity and a burden. On the one hand, there’s definitely a sense in which it’s too valuable a resource to ignore, with the ability to share and promote work whilst connecting with your userbase. On the other, it’s complex and can feel futile. So here are some ways in which you can get the best out of your social media. Full Story: AiThority
5 Easy Ways to Build Brand Awareness Using Social Media
While this isn’t limited to social media, your social channels play an important role in building that consistency. In this post, we’ll show you simple ways to use social media to help you establish a consistent brand that you can leverage as you connect with your prospects and customers throughout the funnel. Full Story: Business 2 Community
Four Ways to Grow Online Traffic with Pinterest
Pinterest is the visual social media that allows retailers to understand exactly what consumers are looking for. The social media platform has a reputation for its cake recipes, DIY renovations and fashion. However, it has an untapped potential for retailers who know how to use the platform to their advantage. Full Story: Power Retail
SEARCH ENGINE
Buy SEO proxies for these 5 reasons
Do you know what SEO proxies are? What about Scrapebox proxies? All these are private proxies that providers sell them to webmasters and SEO professionals to perform SEO tasks online and to avoid IP blocks or bans. For example, with the help of proxies for SEO, you can use Scrapebox to scrape search engines and do hundreds or thousands of queries in a short time. In this way, you can gather a lot of SEO data in a short amount of time. Full Story: TechBullion
Boost your website’s rankings with this SEO tool — now 97% off
Everybody in the world with internet access utilizes the power of search engines. Whether it’s just randomly browsing the web or conducting research for a project, people rely on sites like Google to guide their journey through the internet. That’s why Search Engine Optimization is critical to the future success of any business. Ensure that your website always appears on the top page of Google search results with help from RankTools Pro SEO Tool. Full Story: PocketNow
What You Need To Know About The Latest Local SEO Trends
If you own a small business with a physical location such as a store or office, local search engine optimization (SEO) is an extremely important factor for your success. Your potential customers are walking and driving around, usually with their smartphones, searching for businesses like yours. The question is, will they select you or your competitors? Full Story: Forbes
5 Creative Ways to Boost Your Content Marketing ROI
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a deep breath. Maybe you just need a few creative tweaks to your content strategy to boost your ROI. Full Story: Search Engine Journal
MOBILE MARKETING
The Google News mobile app now supports bilingual users
Google News is going bilingual. The company announced this morning a new feature that will allow users to update their Google News settings to support two languages instead of one, in an effort to better serve the more than 60% of people worldwide who speak and read news across two or more languages. Full Story: TechCrunch
Intent Marketing, Then and Now
Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which allowed advertisers to target consumer audiences based on their demographics, education, political preferences and interests. Early brand marketers realized that they could differentiate from their competitors by speaking to the right audiences rather than just the biggest ones. Full Story: Business 2 Community
Number of smart homes in Europe and North America to more than double by 2023
There will be over 140m smart homes across Europe and North America in 2023 as more people embrace technology aimed at making their home lives easier, according to the latest estimates from Berg Insight. This breaks down to 83.2m European homes and 60.3m North American homes. Full Story: Mobile Marketing Magazine
TikTok rolls out Share to TikTok SDK with seven launch partner apps
TikTok has launched its ‘Share to TikTok’ SDK, the first feature released as part of the TikTok for Developers program, which will introduce new tools for third party apps and developers to integrate with TikTok. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How interactive kiosks, digital signage empower public transit riders
Bus and rail riders no longer have to sort through paper copies of transportation schedules when they visit The Wood Street Station in downtown Pittsburgh. Instead, they can access schedules on an interactive, 8-foot tall kiosk. They can even map out an itinerary. Full Story: Kiosk Marketplace
The elegance of adtech for DOOH
The out-of-home (OOH) industry is growing and changing at an almost unprecedented rate. With the rapid digitisation of traditional outdoor formats, OOH operators are faced with the added challenge of generating as much efficiency as possible from their assets. Full Story: Mumbrella Asia
EMAIL MARKETING
Email Marketing Stats and Trends
While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at some of these statistics showing just how strong this marketing channel is: Full Story: Business 2 Community
10 Statistics That Prove Businesses Need Email Marketing
If you’re a digital marketer, you might be wondering whether email remains relevant in this day and age. The rise of new digital platforms like chatbots and social media networks has provided marketers like you a diverse range of options on where to put your marketing dollars in. Full Story: TechSpective
E-COMMERCE
4 Common Misconceptions About Starting an E-Commerce Business
There’s never been a better time to start an e-commerce business. The space continues to grow, with an estimated $4.5 million in retail e-commerce sales expected by year 2021. With that much growth, you simply can’t afford to miss out on a piece of the pie–especially if you have a product or service that would sell well online. Not to mention, all you need is a laptop to get started. There’s no need to invest in a brick-and-mortar location to sell your custom-made sneakers or rent out an office to meet with your financial planning clients. Full Story: Inc.com
How to Simply (and Effectively) Make Your E-Commerce Business Stand Out
For e-commerce as a whole, business is booming. According to estimates from Statista, the number of worldwide digital buyers is expected to reach 2.14 billion by 2021, with global e-commerce sales exceeding $4.5 trillion. While this paints a positive picture overall, many e-commerce sites struggle to see success for themselves. Though there are many factors that can hurt an e-commerce store’s profitability, one of the most common issues is entering a crowded and competitive niche. Full Story: Entrepreneur
PUBLIC RELATIONS
What PR Stands to Gain from Content Marketing
The public relations industry has always been a text-based business. Key messaging, data points, events—the words we put to the page are extraordinarily important for reporters, analysts and consumers to cover news. But as our audience evolves towards a mobile-first, digitally-minded environment, text’s ability to make a noteworthy impact lessens. Full Story: Business Wire
12 Things To Double-Check Before Your Marketing Content Goes Out
Businesses and their marketing agencies have a responsibility for the material they put out. To this end, they must ensure what they produce is on par with what the company expects and its core values and message. This includes making sure there are no glaring errors in the content that goes out, be it text, images or video ads. Full Story: Forbes
MARKET RESEARCH
THE ART OF MARKET RESEARCH IN WEBSITE CREATION
As someone who has spent a significant amount of time helping home builders and contractors optimize their online presence, there’s one common misconception that I hear time and again that I’d like to discuss. I ran into it again, just the other day, while I was in a discovery session (our version of a pre-construction meeting) with a potential new client. Full Story: Builder Magazine
WEB DEVELOPMENT
Adobe is bringing real-time collaboration to its XD design tool
It’s Adobe Max this week, Adobe’s annual Creative Cloud event, and like every year, the company is announcing a slew of updates across its products. Sometimes these are only small tweaks and feature additions, but Adobe XD, the company’s design and prototyping tool for web and app development, is getting a number of interesting updates that are worth highlighting. Full Story: TechCrunch
How to Improve App Design with Microinteractions?
Microinteractions are the most subtle yet crucial part of all UI interactions in app design. Users may take these small actions for granted, but microinteractions in mobile UI design are what make any app usable and intuitive. These not only dictate the visual appeal of an app but also lend the element of illusion in mobile UI interactions. For example, On/Off sliders don’t really move like physical switches, but with animations, they appear to move. This way microinteractions in any app design help users visualize how the app’s UI interactions work. Full Story: MobileAppDaily
MARKETING AUTOMATION
Top 10 Lead Management Software Systems for 2020
As a marketer, you’re always looking to capture new customers, build relationships, and drive conversions. What’s more, it’s not just about a one-off high-value sale – effective marketing is all about increasing the lifetime value of every customer, ensuring loyalty, and an opportunity for referrals. Full Story: MarTech Advisor
Microsoft is adding automation to its Power Platform tool that helps apps connect to one another
Microsoft is introducing automation into its Power Platform tool that helps businesses do data analytics, app development, and app connectivity. With the platform, Microsoft is expanding its reach beyond Office 365 productivity products and Azure cloud computing and offering more tools for its customers. The Power Platform is meant to create tools or applications with little to no code. Full Story: Business Insider Nordic
ANALYTICS & BUSINESS INTELLIGENCE
Do More for Your Online Business with IP & Domain Intelligence Monitoring
In today’s digital business world, it is a must for companies to develop an effective online strategy. Often, this strategy includes tried-and-tested means such as using business intelligence. Failure to do so could mean losing a competitive edge, missing growth opportunities, being unable to provide customer satisfaction, and lacking cost-effective processes. Full Story: Tech Times
Best business intelligence tools in 2019: Find the right BI for data visualizations
The proliferation of new technologies and digital transformation means that data can now be collected on every aspect of a business, from sales and marketing, to workflows and productivity, to hiring and HR, to overall performance and profitability. Full Story: TechRadar
BRANDING AND DESIGN
Entrepreneurs, Don’t Let Branding Become an Afterthought
“You focus on your product,” says Neal Roese. “You focus on your service, your overall business model, the plan to secure your funding.” Stretched thin by such critical issues, many entrepreneurs set aside the work of branding—work that, at least on the surface, seems like it can be dealt with later. Full Story: Kellogg Insight
Facebook launched new branding
Facebook has launched new branding to distinguish itself from the Facebook App. In a statement, Facebook chief marketing officer, Antonio Lucio, said while the social media giant started as a single app 15 years ago, it now offers a suite of products, paving the way for a rethink of its visual branding. Full Story: CMO
VOICE STRATEGIES
Developers can now tailor Alexa skills experiences based on users’ voices
Amazon took a significant step forward in creating a more personalized Alexa experience with the new Alexa skill personalization feature for the Alexa Skills Kit. Two years ago, Amazon made it possible for Alexa users to create unique voice profiles for every member of the home, so that the voice assistant can personalize its responses to each individual based on their custom settings, preferences, and search history, among other things. Full Story: Business Insider
Microsoft Stream is getting AI-powered voice enhancements and more
Microsoft launched Stream back in 2017 as a video platform for businesses, and it’s been making improvements to it over time, adding more features and integrations with other Microsoft services. Today, it’s doing it again with a range of new capabilities, starting with voice enhancements powered by AI. It means that the platform will detect voice in videos and try to make it stand out from background noise, something that could be useful when recording videos next to loud machinery, for example. Full Story: Neowin