By Integrated Marketing Platform | October 11, 2019 | ADVERTISING STRATEGY, INTEGRATED MARKETING,
MARKETING STRATEGY
Using Marketing Power To Create Positive Change
In my experience, the marketing community is the most influential tribe of all. We have the know-how to create shifts in people’s behavior. We have the power to change how people will spend their time and money, and what trends they’re going to follow. Full Story: Forbes
How to Create a Content Marketing Strategy with 3D Virtual Reality?
Virtual reality is now a real option in the twenty-first century. There are more than 171 million virtual reality users across the globe. The global market of virtual reality is worth $16.8 billion. Have you ever wondered why virtual reality is so popular and how renowned brands have made VR their primary marketing strategy? Full Story: TechFunnel
4 Online Contest Tips You Can Use Today
Are you a new business owner who is looking to improve your sales, traffic, and user engagement? If so, you’re not alone. There are plenty of options to choose from when reaching out to your target audience, but giveaways are becoming increasingly popular. Full Story: Business 2 Community
Marketing 2020: A Shift From Loyalty To Relevance
In a landscape that has brands worldwide revising their advertising and marketing budgets annually, it stands to reason that the “how much” has become less relevant than the strategic direction for the hard-won budget. According to Mary Meeker’s 2019 Internet Trends Report, digital ad spend is up 22%. Full Story: Forbes
Do Old Cause Marketing Campaigns Die Or Just Fade Away?
I’ve had a few reminders of my mortality in the last few years (advice: don’t have a cerebral hemorrhage if you can avoid it) but, honestly, I’m feeling fantastic these days. Or at least I was until last week when I was hit upside the head with evidence of a professional knowledge gap between myself and many of the millennials working like me at the intersection of profit and purpose in business. Full Story: Forbes
Always Learning: Experience at the heart of marketing
Do you remember the first time you really wanted something and became obsessed with getting that object for yourself? Perhaps it was one of those ultra-cool Polaroid cameras that everyone was talking about — the beautiful pale pastels and the retro allure of great Insta snaps that were oh-so tangible. Full Story: MarkLives.com
Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous year, but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year. In addition, Q4 was a time of changing consumer behavior where sales in the first half of the holiday season grew at a much higher rate (5.1%) compared to the second half of the season (0.9%). Full Story: Independent Retailer
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying decisions could hinge on finding that exceptional car walkthrough, test drive, or informational video. So, how influential is YouTube regarding dealership marketing? Take a look at these stats: Full Story: cbtnews
SOCIAL MEDIA
How To Use Social Media Marketing For Your Business
Social media marketing is a form of internet marketing that relies on the process of gaining traffic or attention through social media platforms like Facebook, Instagram and Twitter. By utilizing these platforms to connect with potential customers, you can build your brand and increase sales. Full Story: Business 2 Community
Tips to Develop an Effective Social Media Marketing Plan
With digital impressions reaching dizzying heights worldwide, having a strong social media presence is no more a value-add, it is the very need of the hour. While building a sound social media marketing plan, one has to keep in mind multiple aspects. This is especially true when it comes to winning the numbers game and staying abreast of the competition. Full Story: Net Newsledger
Time To Get Social: Prioritizing Social Marketing Strategies
Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision-makers where they are – social media. Full Story: AiThority
Make These Changes to Your Social Media Bio and Get More Followers
Social media marketing is an important strategy for businesses today. However, many business owners and marketers focus solely on creating content to share on social media and forget about one little (but very vital) thing—the social media bio. Full Story: Entrepreneur
SEARCH ENGINE
Should you do 100% of your SEO in-house?
I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most businesses. Even the best companies and top SEO teams around the globe still outsource a few things. Full Story: Search Engine Land
The Truth About Why You’re Not Getting Backlinks
Honestly, I think brands, content strategists, and the writers they work with speculate about Google’s ranking factors as much as they speculate and gossip about who’ll win the next season of The Voice, The Bachelor, or some other reality show. Not only is Google’s constantly-changing algorithm shrouded in mystery and intrigue, but it directly affects our professional success. We all want to know how to get Google to send a little love our way. Full Story: Business 2 Community
How Call Tracking Software Affects SEO
The SEO practitioners on your team are always on the hunt for anything that might impact search ranking. For good reason—results on the first Google search result pages (SERPs) receive 92% off all search traffic and organic results are the most trusted source for people researching a purchase. So if you mess with anything that brings down your search ranking, you can count on your SEO folks frantically knocking down your door and throwing your computer out the window before you can do any more damage. Full Story: Business 2 Community
What Google doesn’t want you to know (but you can easily master)
Remember when you told yourself that 2019 would be the year you finally followed through with your New Year’s resolution? Well, you have about 80 days left to ensure this year’s goal doesn’t join your graveyard of past promises. Before you start panicking, know that this is a glass-half-full situation. For those whose goal was to better their career, there’s plenty of time to master a new skill. And we’d even argue that now is the best time to do so. Full Story: Mashable
MOBILE MARKETING
5 Ways Your Business Can Leverage Mobile Apps
Some recent studies have concluded that companies with mobile apps get higher customer returns and, therefore, higher revenue. In fact, companies that have apps for employee engagement, lead conversion, customer interaction, rewards, and loyalty bonuses can better manage their businesses as compared to others. Full Story: Influencive
7 New Trends for Better Email and Mobile Marketing
Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? Full Story: MarTech Today
Google readies 5G smartphone ahead of Apple
Google is developing a 5G version of its Pixel smartphone that may be previewed as early as next week, Nikkei Asian Review reported. If an announcement is in the works, Google would be positioned to release a next-generation smartphone before Apple, which isn’t expected to announce a 5G iPhone until next year. Full Story: Mobile Marketer
We are at the tipping point in defeating mobile ad fraud: What more needs to be done?
Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an overwhelming tide of parties committing it. Many sources suggest that 40% of a typical advertising investment ends up being fraudulent. Within this, global loss to mobile-based ad fraud is estimated to make up almost half of total digital ad fraud. Full Story: Marketing Tech
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital signage enhances workplace communication
Creating a culture of open communication in the workplace is essential to any company’s success. In today’s digitally-driven world, the most active and engaging mode of communication is often through technology. Many companies rely on email and online chat servers for employee interactions, but there are other forms of technology that can also come in handy. Full Story: Digital Signage Today
Why Transparency Matters as DOOH Dives Deeper into Programmatic
Programmatic is the best way for advertisers to deliver engaging, relevant ads to the exact target audience with full transparency on both sides of the transaction… or so goes the dream. In reality, programmatic trading often falls comically short of these lofty goals, and digital-out-of-home (DOOH) isn’t immune to this challenge in its embrace of programmatic. Full Story: ExchangeWire
EMAIL MARKETING
EMAIL MARKETING
5 Top GIF Email Designs (+Why They Increase Clicks)
In 2019, on average, 99 percent of consumers check their personal emails at least once every day. Not only that, but email sending rates are higher than ever. In fact, there are 293.6 billion emails sent daily. Everyday, we see the same email designs from the same people. Full Story: G2 (blog)
What Junk Folder? Why Marketers Should Direct Mail Millennials
Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize Millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Full Story: MarTech Series
E-COMMERCE
U.S., China Trade War Is Impacting Ecommerce
The trade war between the United States and China has been going on for over a year, with each side ratcheting up both rhetoric and retaliatory tariffs. A new round of U.S. tariffs on additional Chinese goods is looming. What follows is my analysis of the effects on ecommerce in both countries and possible future consequences. Full Story: Practical Ecommerce
Zero Trust And Skepticism In E-Commerce
Let’s continue the discussion about cybersecurity and implementation for National Cybersecurity Awareness Month (NCSAM). Shifting from the more business-oriented technical topics, let’s talk about Zero Trust and E-Commerce. The concept of Zero Trust Architecture (also known as Zero Trust Networking) operates under the idea that no one system should inherently trust any other system. Full Story: Forbes
PUBLIC RELATIONS
The 6 Must-Have Elements of a Comprehensive PR Plan
You’ve been asked to create a comprehensive PR plan. Maybe a three-year or five-year plan – you are either filled with excitement or anxiety – most likely, a mix of both. The goal of a comprehensive PR plan usually falls into three buckets: a) to increase awareness for a company or organization entering new markets, b) to increase awareness for a company or organization experiencing a slow-down in market segments or c) to increase awareness of a new product or division. Full Story: PR News
Five Reasons To Prioritize Listening In Your Organization
When I ask my public relations students why they want to get into the field, they say they like to talk, so they figured it was a field suited for them. Speaking from 25 years of experience in the industry, I remind them that an important role of the public relations professional is to listen. Wilbur Schramm, a mass communications scholar, said, “Listening is a powerful tool.” Listening is underrated, and organizations would benefit greatly by taking Schramm’s advice. Full Story: Forbes
MARKET RESEARCH
Versatile features of silicones make them ideal materials for the use in a number of diverse applications including construction, electrical & electronics, energy, transportation, personal care, paper & textiles, and others comprising healthcare. Silicones’ demand growth is primarily attributed by their increasing usage in construction applications globally, also the high demand for applications in transportation, healthcare, and new energy sectors. Full Story: Business Wire
Business Rules Management System Market Research Report
The study includes of 100+ market data Graphs & Figures, Business Rules Management System Pie Chart, and Tables. The report has an in-depth analysis and is easy to understand. Currently, the Business Rules Management System market is increasing its presence. The Research report shows a complete evaluation of the market and has ongoing growth factors, upcoming trends, facts, attentive opinions, and market data verified by the Business Rules Management System industry. Full Story: BBState
WEB DEVELOPMENT
Why JavaScript is so essential to modern development
JavaScript is one of the world’s pre-eminent programming languages and is primarily used by developers in the creation of interactive tools. These days it is omnipresent in modern development circles, powering vast swathes of interactivity on the web. Why so? How did JS become so important? Full Story: JAXenter
Instagram is Looking to Bring Direct Messaging to its Web App
This will be welcome news to many Instagram marketers. According to a new finding by reverse engineering expert Jane Manchun Wong, Instagram is looking to bring its Direct messaging functions to its web interface. Full Story: Social Media Today
MARKETING AUTOMATION
7 Free Marketing Automation Tools for SMBs
Modern marketing contains so many pieces – digital ads, print, radio, social media, SEO, email campaigns, and more. Your business might not use every one of these channels, but chances are you use a mix of several. Keeping track of each arm of your marketing strategy is key to understanding the success of your efforts and in helping you shape additional strategies. Full Story: TechFunnel
Treatwell: Successful marketing automation needs strong support systems
DIGITAL MARKETING is a very competitive space, and most managers are looking at automating activities to boost efficiency and creativity. Treatwell, among other companies, has seen tremendous success with automation in the marketing space, said its Head of Marketing Automation and Technology Albert Abello Lorenzo recently. Full Story: Tech Wire Asia
ANALYTICS & BUSINESS INTELLIGENCE
Why Data Visualization Is a Central Element of Effective Analytics
In business communication, clearly conveying a message to one’s audience — turning data into a story that resonates with it — is often what makes it possible to affect positive change. That’s where data visualization comes in. Full Story: BizTech Magazine
GoCardless gives 95% of its staff business intelligence at their fingertips
London-headquartered GoCardless was founded in 2011, and collects direct debits for businesses ranging from very large organisations, such as accounting software supplier Xero, right down to small window-cleaning businesses. It sets up direct debits for customers, does things like know your customer (KYC) checks, and works with the bank to receive payments. Full Story: ComputerWeekly.com
BRANDING AND DESIGN
How to Optimize Your Video Content Creation and Why it Matters
An important step in video creation is making sure each video is properly optimized. Video optimization can be done in a number of ways, from creating a custom thumbnail, adding captions, inserting keywords in the description and title, adding popular tags and implementing an engaging call to action. Use this article as your step-by-step content creation guide to optimize all of your videos. Full Story: Business 2 Community
Critics of “brand purpose” – the idea that brands need to improve the world or society as well as just make money – tend to dismiss the notion as an ineffective fad. You’ll hear brand purpose called virtue signaling, or people making claims that purposeful branding exists in a Marketing bubble. Full Story: MarTech Series
VOICE STRATEGIES
Best Amazon Alexa devices of 2019
Alexa is Amazon’s voice assistant, accessible via compatible Alexa smart speakers and displays. Start with the wake word “Alexa” and ask your smart speaker for the local weather forecast, to order food for delivery, to play music, to add things to your to-do list and even to adjust your smart thermostat, lights and much more. Full Story: CNET
Sony Won’t Say Whether the PlayStation 5 Will Have a Voice Assistant
Sony may very well have a voice-activated AI assistant planned for a release with the PlayStation 5, but it’s not prepared to reveal what its plans are for such a feature just yet. Based on what was seen in patents previously, this assistant would be able to help PlayStation users with their games by directing them towards in-game resources or providing answers to questions. Wired asked Sony about plans for such a feature but was met with a non-answer that said more would be discussed later. Full Story: Comicbook.com