By Integrated Marketing Platform | October 03, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Boosting Your Content Marketing Strategies with AI
In this digital age, improving your content marketing strategies with AI is a no-brainer. Regardless of what story your brand is trying to tell, a machine can always improve how you say it. The idea of content marketing is to increase your brand presence among customers by providing relevant content. But, it’s not as easy as it sounds – not even close. Full Story: Edgy Labs
Are you setting reasonable goals for your business?
When it comes to marketing, most people aren’t in it for the planning sessions. While a few special people love planning things out, most of us don’t. We’d much rather spend our time creating ads, writing clever content or coming up with beautiful designs. Full Story: Marketing Land
A guide to marketing to high net worth individuals
High net worth individuals (HNWIs) and ultra-high net worth individuals (UHNWIs) represent a highly attractive and lucrative audience. But, as these groups represent less than one percent of the world’s population, how do you get this incredibly elite audience to take notice of your brand? Full Story: The Drum
Top 10 Online Marketing Tools to Boost Your Business (2019)
Online marketing is a major concern for every business, large or small. To step into the business market, meet customer needs, and achieve success in the long run, you will have to work hard on your digital marketing strategy. After all, luck isn’t the only reason behind the success of Airbnb, Uber, Xiaomi, Flipkart and other renowned brands in the world. A lot of hard work, patience, resilience, and strategic thinking goes into making a business successful. Full Story: Business 2 Community
The Benefits of an Omnichannel Marketing Strategy
One thing that holds back modern marketing strategy is, well, time and resources. There’s seemingly a million different ideas you could pursue and every day there’s a new long-form on Medium or Forbes saying how marketers 10x’ed their ROI with their email strategy or built a 1M-person list in 18 days through social channels. Full Story: Business 2 Community
Why Do B2B Content Marketing Strategies Fail?
While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. Full Story: Business 2 Community
An Easy Approach To Content Marketing
With the increasing innovation of online advertising, it can be tempting to forego the focused creation of content in favor of spending more time and money on running ads. While it’s true that building a business without ads is challenging, striking a balance between content marketing and ad-based marketing is, in my experience, key to growing your online visibility and seeing your business subsequently prosper. Full Story: Forbes
How To Create A Written Marketing Plan To Build Your Business
Picture this: You’re at the airport, walking down the jetway as you board your plane. As you walk onto the plane, the pilot greets you: “Hey, welcome on board! I’m really glad you’re here. I don’t actually have a flight plan and I’m not really sure where we’re going. Full Story: Forbes
SOCIAL MEDIA
10 Important Factors You Shouldn’t Ignore When Budgeting For A Social Media Campaign
On the outside, social media marketing may seem like an inexpensive and “easy” tool to use when targeting your brand’s ideal customer. However, there are many factors that influence how successful those social media campaigns will be. Full Story: Forbes
Is Social Media Marketing Dying?
Social media revolutionized life as we knew it. Platforms such as Facebook and Twitter magnified the celebrity spotlight, gave rise to new influencers, encouraged the flow of information, and became the go-to marketing and customer engagement tool for brands the world over. Full Story: CMSWire
8 Ways Your Business Can Stand Out on Social Media in 2019
Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard? You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys. Full Story: Business 2 Community
Simple guide to social media competitive analysis
Being present on social media is not rocket science for brands, but being active and engaging can be a real challenge. In an era of fierce competition, it is taking increasingly more effort to stand out from the crowd and come with a better proposition than your competitors. However, if you prepare a complex and extensive competitive analysis, you do not have to worry. Full Story: AZ Big Media
SEARCH ENGINE
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands
If you take the same approach to big brands as all other companies you work with, you are limiting your results. This is true regardless if you’re working in-house or on the agency side of digital marketing. Larger brands have unique challenges and untapped potential. But you can easily get lost in the red tape and noise that often comes with bigger entities and their marketing dilemmas. Full Story: Search Engine Journal
How To Generate More MQLs from a B2B SEO Program
Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. As illustrated in a report earlier this year from Ascend2, the ability to increase the number of leads generated or converted, and improve prospect or customer engagement, rank 2 and 3 as critical challenges, just behind traffic acquisition overall. Full Story: Customer Think
5 Strategies to Rank Your Website on the First Page of Google
Ever wondered how to get your website to the top of the search results? Well, the wait is over. The following strategies will get your website to a first-page position with the rewards of flowing traffic and new clients to your site. Full Story: Business 2 Community
Google says that H1 tags are useful but not critical for SEO purpose
We have kept saying that one of the most helpful things for any SEO professional is to join the Google Webmasters Hangout session which is conducted by John Mueller. Google’s John Mueller often conducts these sessions during office hours. Now, there have been a lot of great things that have come out of the various sessions he has conducted over time. Full Story: FlipWeb
MOBILE MARKETING
Most Effective App Install Campaign
Fusebox Games is the London-based developer behind Love Island The Game. Their mobile marketing partner, Bidalgo, is a provider of ad automation solutions. To align with the UK and US television debut of the latest season of Love Island, Fusebox teamed up with Bidalgo to raise awareness around the new season and drive downloads of the game. Full Story: Mobile Marketing Magazine
Samsung Risks Angering Google With Surprise New Plan For Galaxy Smartphones
Samsung is no stranger to advertising. Its Smart TV marketing platform “drives unparalleled results for our customers—leveraging a proprietary data set no one else has, to deliver insights to marketers no one else can offer.” Now that same device-oriented consumer advertising could be about to hit its Galaxy smartphones as well. Full Story: Forbes
Will CTV Advertising Take Over Mobile in 2019?
Today, it’s not TV manufacturers but modern individuals who define the vector of technology development and media consumption. A study by Pew Research Center shows that 45% of all representatives of the so-called generation Z are online almost constantly. For millennials, watching TV means streaming content through their internet-connected devices to home screens. Full Story: MarTech Advisor
Google brings new privacy controls for mobile users
Back at Google I/O in May we saw that Maps and Search are the next two Android apps that will get Incognito mode built-in. Now Google is officially rolling it out so you can keep your activity and search data off your Google account. The feature will be accessible from the profile menu inside the app. Full Story: GSMArena.com
DIGITAL SIGNAGE/ SCREEN MEDIA
3 Ways to Leverage Restaurant Digital Signage to Increase Revenue
If you’re looking for a way to increase the visual appeal of your restaurant and create greater engagement with your customers, it might be time to explore restaurant digital signage. This enormously versatile technology can provide a healthy return on investment and increase your revenue gain in several ways. Full Story: Fast Casual
One CMS for digital signage, messaging and music
Mood Media has unveiled Harmony, an all-in-one multimedia Brand Experience Platform. The proprietary technology platform enables brands to connect and manage all of their in-store content – including music, messaging, visuals and interactive components – through a single CMS. With Harmony, brands can control and run all of their in-store experiences off one easy-to-use digital dashboard, ensuring all media elements are running in harmony with one another. Full Story: AV Magazine
EMAIL MARKETING
How to improve email ROI through content
The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn’t quite there, offers that don’t resonate can all kill campaign ROI. Here are three tips to improve the ROI of email campaigns through content building. Full Story: BizReport
5 email outreach tips to aid your startup marketing efforts
While social media platforms like Snapchat, Instagram, and Facebook seem to be all the rage lately, you can’t do without email in your marketing efforts. A study found that, despite all the noise about social media, old school communication methods like email account for 75 per cent of all communications. Full Story: e27
E-COMMERCE
The steps to building a global ecommerce platform
Building and operating a global ecommerce platform can attract more online business buyers of all types and build new web sales, says Unilever global ecommerce director Marta Dalton. But extensive planning and decision-making go into making a global ecommerce platform really generate new and repeat business, says Dalton, who spoke today at B2B Next 2019 in Chicago. Full Story: DigitalCommerce360
5 CX Technologies for Modern Ecommerce Stores to Employ
The global ecommerce market continues to present a massive opportunity for retailers. According to eMarketer, the global ecommerce market is expected to grow by 20.7% in 2019 to $3.535 trillion, and by 2023, the industry is expected to be worth US$6.54 trillion gross merchandise value (GMV) worldwide. Full Story: SmarterCX
PUBLIC RELATIONS
Five Surefire Ways To Mismanage A PR Crisis
In the wake of one of the biggest data breaches to date, other companies are faced with the reality that data breaches continue to pose a threat and have increased over time in both size and intensity. But it’s not just security breaches that companies need to worry about — sexual harassment scandals and political snafus are easily proliferated through social media. Full Story: Forbes
PR Professionals Share What Irks Them About Reporters
I recently shared some feedback from reporters about their pet peeves when dealing with PR professionals. I’ve been overwhelmed by the reaction from many who’ve found the post helpful. So, in an attempt to present both “sides of the coin” (as a PR friend of mine suggested), I’m sharing what irks PR professionals when they are working with reporters. Full Story: Business 2 Community
MARKET RESEARCH
Step By Step Guide To Improving Your Marketing Research
Digital marketing requires a ton of effort, along with extended research hours. However, you need to head in the right direction when it comes to making your marketing research fruitful. This not only means to have devised plans about the things you need to research but also a well-articulated idea of its execution. Full Story: Promotion World
Five things you need to know about market research today
As the consumer landscape changes, advances in technology are offering new ways to enhance how customers can find, interact, and purchase the products and services they desire. The same applies to market research and the need to be smarter in connecting data to drive richer insights for marketers. Full Story: Marketing Interactive
WEB DEVELOPMENT
Choosing a Web Development Stack for Your Startup
A web development stack is essential for startup companies and their project success. The first project defines the startup destiny, and the choice of a web development stack influences the final business outcome. In contrast to startups, big companies that are recognized on the market don’t depend on the specific failures. They can invest in the development of complex solutions for months. Full Story: Times Square Chronicles
Does Your Web Business Face One Of These Common Problems?
It’s important to do what you love, or at least to find a way to derive pleasure from whatever it is you do to earn a living. But at the end of the day, if your business isn’t making ends meet, you’ve got a problem. A lot of people come to me for business advice and, most of the time, the problem lies in one of three areas: marketing, messaging and traffic. Full Story: Forbes
MARKETING AUTOMATION
Research Shows How Sales and Marketing Automation Platforms Boost LO Productivity
How important is it for loan officers to have sales and marketing automation technology that enables them to engage with borrowers through every stage of the mortgage lifecycle? A recent study from Forrester Research shows that LOs using Total Expert’s sales and marketing automation platform see steady increases in the number of loans closed each year. Full Story: Mortgageorb
CDPs and Analytics Take CRM Lead Management Providers to New Heights
A major push into this CRM category come from fast-paced adoption and delivery of AI-based applications, in addition to seamless integration with Customer Data Platforms (CDPs), Marketing Analytics, and Account-Based Everything platforms. Gartner’s report evaluates 15 vendors, defining CRM lead management as “the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.” Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Research Shows How Sales and Marketing Automation Platforms Boost LO Productivity
How important is it for loan officers to have sales and marketing automation technology that enables them to engage with borrowers through every stage of the mortgage lifecycle? A recent study from Forrester Research shows that LOs using Total Expert’s sales and marketing automation platform see steady increases in the number of loans closed each year. Full Story: Mortgageorb
CDPs and Analytics Take CRM Lead Management Providers to New Heights
A major push into this CRM category come from fast-paced adoption and delivery of AI-based applications, in addition to seamless integration with Customer Data Platforms (CDPs), Marketing Analytics, and Account-Based Everything platforms. Gartner’s report evaluates 15 vendors, defining CRM lead management as “the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.” Full Story: MarTech Series
BRANDING AND DESIGN
Improving your website branding is vital for business development. Why? Because the effect of having a fully-established brand can have a dramatic impact on sales as well as repeat business for your company. But how can you improve digital branding for your company? We spoke to Nineteen5, a branding agency in South West London to get some top tips. Full Story: TechRound
Targeting and branding effectively in the digital realm
The current state of media consumption presents both challenges and opportunities for businesses needing to reach and market to their consumers. Smart phones, smart TVs, virtual assistants, gaming consoles, tablets, and the like are now the primary mediums used to access social platforms, audio and video streams, live entertainment, shopping, banking, and communications. Full Story: Portland Business Journal
VOICE STRATEGIES
How smart home technology could change your life over the next five years
What your smart home could look like in just five years time: Your alarm clock goes off in the morning, and it tells the blinds to open. Sun streams in and that’s annoying, but by the time you’ve zombie-stumbled down the hallway, the kettle has boiled itself for your cup of coffee. Full Story: Stuff.co.nz
Google Assistant Adds Delete Data Voice Command
Google currently allows users to delete information collected by Google Assistant, but is only accessible through their settings online. When the feature arrives next week, users will be able to tell the voice assistant to erase what it has heard, ranging from the most recent command to everything recorded in the last week or longer. The one stipulation is that deleting more than a week’s worth of memory requires confirmation in the user’s account settings. Amazon added a similar voice command to Alexa devices in May as part of its own effort to educate users about their privacy policies. Full Story: Voicebot.ai