By Integrated Marketing Platform   | October 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

11 Smart Ways To Adapt Marketing Campaigns This Holiday Season

Seasonal marketing campaigns may look a little different this year. Full Story: Forbes

5 ways blockchain marketing helps small businesses

What comes to your mind when you hear the word blockchain? Perhaps the first thing that crosses your mind is cryptocurrency. Full Story: Geospatial World

Why Educational Marketing Is More Important Than Selling During A Crisis

If there’s one thing the pandemic has shown us, it’s that customer engagement is changing across all industries. Full Story: Forbes

Top Seasonal Marketing Ideas for Your Business

As the winter months commence, there are many national days and seasonal events that lie ahead. Full Story: ABCmoney.co.uk

Marketing’s Essential Role In Change: Gaining Insight On How Employees Feel

Role, function, tenure. These data points tell you nothing about who someone is and what matters to them. Full Story: Forbes

Five Marketing Strategies to Come Out of the Recession Strong

A recession is undoubtedly the most difficult phase for any business. When a downturn has universal dimensions, your business may be caught ill-equipped to deal with great challenges. Full Story: CoFounder Magazine

Six tips for performance marketing in a tech-focused future

Investing in technology now is a surefire way to guarantee you are prepared for the challenges to come. Full Story: Retail Week

13 Absolute Don’ts When Crafting A Personalized Marketing Campaign

We all understand the power that personalized marketing can have on a modern audience. Yet despite its appeal, there are a lot of ways that customized marketing can go wrong. Full Story: Forbes

SOCIAL MEDIA

Social Media Stocks Could Be Poised to Head Higher

Social media companies have moved into the focus of many active traders in recent weeks. Analyst forecasts and recent quarterly results seem to be pointing to sharp climbs in daily active users and other key metrics. Full Story: Investopedia

Unfollow? What Moving Away from Social Media Advertising Means for Your Business

Going dark on social media could allow many brands to measure the true impact of their social campaigns on sales. Full Story: Redmondmag.com

Study finds more brands trust social to deliver customers

More and more businesses are turning to social networks to reach their customer base. Full Story: BizReport

7 Ways To Boost Instagram Stories and Story Ads Engagement

Instagram Stories have become an essential part of social media marketing from the last two years, with about one-third of the total Stories coming from the businesses, according to the research study of Instagram itself. Full Story: Digital Information World

SEARCH ENGINE

Inbound vs Outbound Lead Generation: A Visual Comparison

Do you know the difference between inbound and outbound marketing techniques? Are you using the right methods to maximize your business results? Full Story: Social Media Today

Apple Building Search Engine To Take On Google, Report Claims

Google’s dominance of the search engine landscape could be under threat with reports that Apple is ramping up its own search engine. Full Story: Forbes

Don’t Be a Link Builder: 7 Deadly Link Building Sins Y’all Are Committing

Steer clear of these seven damaging mistakes to make sure you’re always bringing your A-game to your link building efforts. Full Story: Search Engine Journal

20 Free Tutorials to Learn WordPress

WordPress is a free content management system to power a simple blog, complex website, or online store. Full Story: Practical Ecommerce

MOBILE MARKETING

Pinterest launches iOS14 home screen widget

Pinterest has launched a widget for iOS 14 to enable Pinners to feature a board of their own, or one that they follow, from their home screen. Full Story: MobileMarketing Magazine

Why marketers are giving second-party data a second look

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns. Full Story: ClickZ

Why Contact Tracing Apps Will Fail Us

In 2016, I sat on the tarmac at the airport in Austin, Texas. Full Story: Forbes

Guide To Mobile Broadband

A solid broadband connection is vital for households who rely on the internet for work and play. Full Story: Forbes

DIGITAL SIGNAGE/ SCREEN MEDIA

How Digital Signage Has Grown in Importance Because of COVID-19 Pandemic

From safety alerts to touchless interaction to expanding into previously unexpected verticals, digital signage continues to be in the middle of the action. Full Story: Commercial Integrator

DOOH LED integrator defies Covid-19 slowdown

Concept Group, a leading UK-based sign and large format LED display specialist, announced it has reached a milestone in Q3 with a record-number of projects delivered. Full Story: AV Magazine

EMAIL MARKETING

Amazon Discloses Security Incident Involving Customers’ Email Addresses

Amazon informed some of its customers about a security incident that involved the unauthorized disclosure of their email addresses. Full Story: Security Boulevard

Google turns Gmail into shopping platform

Online shoppers can now engage in something that could potentially be called “g-commerce.” Full Story: Chain Store Age

E-COMMERCE

eCommerce Marketing Tips for Shopify Success

Small business has taken quite a blow lately, but many small business owners have decided to embrace the saying, “If you can’t beat ‘em — join ‘em.’’ Full Story: Grit Daily

A multi-tiered approach to ecommerce marketing leads to higher customer loyalty

Consumers receive marketing messages from nearly every device and website they visit, often leaving them blind to some of the ads retailers purchase. Full Story: Digital Commerce 360

PUBLIC RELATIONS

How to Do Public Relations for a Startup in 2020

Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. Full Story: Business Wire

Microsoft earnings press release available on Investor Relations website

Microsoft Corp. on Tuesday announced that fiscal year 2021 first-quarter financial results are available on its Investor Relations website. Full Story: Microsoft

MARKET RESEARCH

10 of the Best Tools for Market Research

Market research is essential, whether you’re about to start a business or launch a new product, feature, or location. Full Story: MarketingProfs.com

WEB DEVELOPMENT

How to build a website using Wix

Does Wix deliver on its promise of creating websites in a few easy steps? Full Story: TechRadar

How to Create a Landing Page That Converts

Landing pages are the natural next step in your digital marketing campaign, taking visitors to a webpage with more information about your offerings, with the express purpose of getting them to make a purchase, sign up for your emails or take another action. Full Story: Business News Daily

MARKETING AUTOMATION

Market Smarter, Not Harder, with Automated Messaging

Brands that use automated emails and SMS text messaging see a bigger ROI for their marketing efforts. Here’s why. Full Story: Entrepreneur

Hard To Believe, But Artificial Intelligence Will Improve Our Worklives

For many years, something called “quality of worklife” was front and center for many enterprises, especially leaders in the HR sector. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation

Strategy Analytics – The development of conversational agents or chatbots that can engage in empathetic conversation with ‘real people’ has long been a goal of artificial intelligence (AI). Full Story: MarTech Series

How to Form the Right Questions to Gain Insights From Your Data Models

To get to the right questions, you need the right framework for the dimensions and metrics represented in your analysis. Full Story: CMSWire

BRANDING AND DESIGN

Why these top graphic designers moved into visual design & UX

Although there’s no generally agreed definition of where graphic design ends and visual design begins. Full Story: Creative Boom

Lessons On Building A Profitable Brand During A Pandemic

Over the last nine months of full-time entrepreneurship, I have grown my team and multiplied my corporate salary. Full Story: Forbes

VOICE STRATEGIES

Mercedes-Benz’s voice assistant will soon support Samsung SmartThings

You’ll be able to control your smart home gadgets while you’re on the road. Full Story: Engadget

Samsung Bixby Voice Assistant Gets Redesigned With A New Update

According to a new user report on Reddit, Samsung is rolling out a new update for its Bixby voice assistant. The new Bixby update is bringing in new icons, and a completely new design. Full Story: Android Headlines

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